For those who wish to combine their talent in the field of fashion with a business acumen, fashion management degrees provide an opportunity to explore the commercial side of the industry. “A few decades ago, no one talked about fashion management. Professionals working in marketing and merchandising sector are the ones who entered this industry and are now managing businesses for global brands. Their success has paved way for a new career trajectory,” says Sibichan Mathew, professor of Fashion Management and head, Academic Affairs, National Institute of Fashion Technology, Delhi.
What you study Students undergo training in buying, merchandising (retail and export), retail operations, forecasting, international trade practices, advertising, international marketing and project formulation.
Career Prospects “Students can work as product managers, retail buyers, fashion merchandisers, marketing and brand managers, visual and export merchandisers, inventory controllers, customer relationship executives and fashion advisers,” says Mathew.
Skills Required “A combination of analytical, aesthetic, quantitative, communication, interpersonal and inter-cultural skills are essential,” he says.