India Today - - COVER STORY -

For those who wish to com­bine their tal­ent in the field of fash­ion with a busi­ness acu­men, fash­ion man­age­ment de­grees pro­vide an op­por­tu­nity to ex­plore the com­mer­cial side of the in­dus­try. “A few decades ago, no one talked about fash­ion man­age­ment. Pro­fes­sion­als work­ing in mar­ket­ing and mer­chan­dis­ing sec­tor are the ones who en­tered this in­dus­try and are now man­ag­ing busi­nesses for global brands. Their suc­cess has paved way for a new ca­reer tra­jec­tory,” says Sibichan Mathew, pro­fes­sor of Fash­ion Man­age­ment and head, Aca­demic Af­fairs, Na­tional In­sti­tute of Fash­ion Tech­nol­ogy, Delhi.

What you study Stu­dents un­dergo train­ing in buy­ing, mer­chan­dis­ing (re­tail and ex­port), re­tail op­er­a­tions, fore­cast­ing, in­ter­na­tional trade prac­tices, ad­ver­tis­ing, in­ter­na­tional mar­ket­ing and project for­mu­la­tion.

Ca­reer Prospects “Stu­dents can work as prod­uct man­agers, re­tail buy­ers, fash­ion mer­chan­dis­ers, mar­ket­ing and brand man­agers, vis­ual and ex­port mer­chan­dis­ers, in­ven­tory con­trollers, cus­tomer re­la­tion­ship ex­ec­u­tives and fash­ion ad­vis­ers,” says Mathew.

Skills Re­quired “A com­bi­na­tion of an­a­lyt­i­cal, aes­thetic, quan­ti­ta­tive, com­mu­ni­ca­tion, in­ter­per­sonal and in­ter-cul­tural skills are es­sen­tial,” he says.


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