India Today - - BUZZ -

Why buy a toy when you can rent it— that’s the con­cept be­hind the Toy Ma­hal, an on­line toy rental ser­vice that’s been launched by five young en­trepreneurs in Ahmed­abad. If you’re among those who have cup­boards over­flow­ing with toys that the kids have out­grown, the new ven­ture will strike a chord. They have thou­sands of toys and games for chil­dren be­tween the age of one month to eight years, with in­ter­na­tional toy brands like Fisher Price, Mee Mee, Hot Wheels and Lego that you can rent from the com­fort of your home. Started by Vipul Jain, 34, Jayprakash Chechani, 33, Vikas Asawa, 32, Gau­tam Jha, 32 and Ro­hit Nair, 28, Toy Ma­hal has a ded­i­cated re­pair and main­te­nance depart­ment that ser­vices and ster­ilises and sani­tises ev­ery toy that is sent out. The in­no­va­tive on­line ven­ture—the first of its kind in the state—has a wide range of toys and ac­ces­sories from walk­ers and prams for in­fants to cars, in­flat­able toys and mu­si­cal toys for tod­dlers and dolls, build­ing blocks, puz­zles and ed­u­ca­tional toys for older chil­dren. Toy Ma­hal of­fers de­liv­ery and col­lec­tion fa­cil­i­ties through their var­i­ous mem­ber­ship plans within Ahmed­abad and Gand­hi­na­gar and gift-a-mem­ber­ship deals avail­able on their web­site. PRICE Mem­ber­ship plans start at Rs 1,100 AT toyma­

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