BJP GAME PLAN

India Today - - COVER STORY -

ELEC­TION STRAT­EGY

Prime Min­is­ter Naren­dra Modi to ad­dress 14 elec­tions ral­lies, two in each of the seven phases, be­sides seven ear­lier ral­lies 400 video vans, 1,650 mo­tor­bik­erid­ing cam­paign­ers to build buzz

UP state unit runs 8,000 What­sApp groups for all 7 elec­toral re­gions, with a reach of 1.2 mil­lion peo­ple; FB reaches 13 mil­lion vot­ers

STRENGTHS

Charis­matic PM Modi as main mas­cot; sur­gi­cal strike and de­mon­eti­sa­tion pos­i­tives Great or­gan­i­sa­tional strength with RSS cadre and other Sangh Pari­var ac­tivists Booth- and panna (page)-level man­age­ment Ad­van­tage of 2014 Lok Sabha polls, where BJP-led NDA won 73 of 80 seats Stronger in West UP and Pur­van­chal areas

WEAK­NESSES

Lacks a chief min­is­te­rial face Too many tick­ets to out­siders, there­fore open re­bel­lion in some con­stituen­cies At­tempts at com­mu­nal po­lar­i­sa­tion weak­en­ing devel­op­ment record Mandir plank in man­i­festo re­veals weak­ness since no at­tempt to build Slo­gan of ‘sabka saath, sabka vikas’ but not a sin­gle ticket given to Mus­lims

SUP­PORT BASE

Sup­port among up­per castes and OBCs sans Ya­davs, mainly among Kur­mis, Kush­wa­has, Lodhs and also Dalit castes like Khatiks, Pa­sis, Valmikis and other ati-Dal­its

CHANDRADEEP KU­MAR

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.