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India Today - - SIMPLY GUJARATI -

When Os­car-win­ning cos­tume de­signer Jac­que­line Dur­ran had to put to­gether the look for Hook, the prin­ci­pal char­ac­ter in the 2015 Warner Bros film Pan, she picked out­fits by Ahmed­abad-based brand Moral Fi­bre for they are “hand wo­ven, which gives them both a look and a feel that is dif­fi­cult to match with ma­chine man­u­fac­tured cloth”. The sus­tain­able, or­ganic and en­vi­ron­ment friendly brand of fab­rics by entrepreneur Shalini Amin has wowed fash­ion lovers. In the hand block printed col­lec­tion, Amin is work­ing with ar­ti­sans, mainly women, from re­mote ar­eas of the coun­try. These fab­rics al­low cir­cu­la­tion of air and ab­sorb the body’s mois­ture three times more than other fab­rics. De­tails moral­fi­bre- fab­

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