Time Race Against

Beauty and the beast came to­gether to grace the rich­est race in the world


Brand Longines

High drama marked the be­gin­ning of the rich­est race in the world, the Dubai World Cup 2017 held in the city in late March. The mag­nif­i­cent Mey­dan Race­course was the ful­crum of ac­tion as the event kicked off. The Longines Dubai Sheema Clas­sic, one of the most im­por­tant races dur­ing the Dubai World Cup, saw the cream of Dubai turn up look­ing their fash­ion­able best.

Bou­tique Hop

A visit to the brand’s bou­tique at Dubai Mall was one of the high­lights of the two-day trip. Here, the brand un­veiled its new­est time­pieces in­clud­ing the Of­fi­cial Watch of the Dubai World Cup from the Longines Eques­trian Col­lec­tion.

The Eques­trian Time­line

The brand is cel­e­brat­ing its 185th an­niver­sary and with it, its pas­sion for eques­trian sports. In 1926, Longines be­came the of­fi­cial time­keeper of the Con­cours Hip­pique In­ter­na­tional Of­fi­ciel de Gen­eve. In 2016, the brand an­nounced the Longines World Eques­trian Academy to en­cour­age the eques­trian dis­ci­pline of show jump­ing in China and also skill sports pro­fes­sion­als in rac­ing. It is also the of­fi­cial time­keeper of the Fu­rusiyya FEI Na­tions Cup and of the FEI World Eques­trian Games in both 2018 and 2022.

Glam­our Fac­tor

It was against this back­drop that the event in Dubai took place. The fes­tiv­i­ties be­gan at Nusr-et, the much loved and talked about steak­house run by a Turk­ish chef. The set­ting was com­plete with pale cham­pagne be­ing passed around to ac­com­pany an ex­quis­ite ar­ray of meats and baklava. On race day, women in colour­ful fas­ci­na­tors, oth­ers in clas­sic hats, dot­ted the race­course, up­ping the glam quo­tient of the race as they hob­nobbed with Dubai’s elite. LONGINES EQUES­TRIAN COL­LEC­TION

is in­spired by the rec­tan­gu­lar buckle on the show bri­dle of the only Swiss horse breed, the Franches-Mon­tagnes.

Horse Power

Thor­ough­bred horses from around the world with fas­ci­nat­ing names like Jack Hobbs, Sev­enth Heaven, Earn­shaw, Sounds of Earth, Highland Reel, Prize Money, and Post­poned com­peted for fi­nal place as they raced to the fin­ish line.

And The Win­ner Is…

The Dubai World Cup was won by Jack Hobbs rid­den by Wil­liam Buick, from team Ar­ro­gate. The 2017 Longines World’s Best Race­horse won a whoop­ing $10 mil­lion as prize money. The Swiss watch brand pre­sented Longines watches from the Con­quest col­lec­tion to the win­ning team.

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