Lilly Livered

India Today - - LEISURE - —Sopan Joshi

Num­bers don’t lie. 11 mil­lion sub­scribers can’t be wrong, can they? Or 1.8 bil­lion video views? In In­dia this month, Cana­dian YouTube per­son­al­ity Lilly Singh—yes, that’s a le­git­i­mate oc­cu­pa­tion now; ready your­self in case your child wants to be­come one—did a se­ries of shows to pro­mote her first book, How to Be

a Bawse. With the cheap­est tick­ets priced at Rs 1,500 and meet-and-greet tick­ets sell­ing for Rs 8,500, the shows were packed with teenaged girls sport­ing their ar­turo caps back-to-front, un­sus­pect­ing par­ents in tow.

Her YouTube chan­nel, ||Su­per­woman||, is best known for spoofs of how In­dian par­ents deal with grow­ing chil­dren, es­pe­cially with teen girls of In­dian/NRI/Pun­jabi ex­trac­tion. Her im­pres­sions are par­tic­u­larly pop­u­lar, and she makes up for her limited comedic ma­te­rial with her tal­ent at voice mod­u­la­tion. Su­per­woman is now ma­te­ri­al­is­ing out of her dig­i­tal avatar. She has moved to Hol­ly­wood to break into films and TV. While she works that heroic path, she’s opened a side­line as a self-help guru and a mo­ti­va­tional speaker as well. What wis­dom does she of­fer? “Play Nin­tendo in your life”—when you play Nin­tendo, you can con­trol only Mario, not any of the other vari­ants. Then there are other quotes like “hus­tle harder”, “send the GPS deep”, “climb the lad­der” and “sched­ule in­spi­ra­tion”. Un­til she makes it big—no doubt, many par­ents are pray­ing her act­ing ca­reer takes off so that she has no time for YouTube—we have her gen­tle guid­ing hand for our young peo­ple. Capisce?

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