The week in so­cial me­dia

India Today - - UPFRONT - @ShougatDas­gupta

Ka­jol Cowed

She should have been trolled for eat­ing lunch at a ‘pop-up’ restau­rant, a grat­ing, out­worn trend. But this be­ing ‘new In­dia’, Ka­jol

was trolled for eat­ing beef. Or at least that’s how the chef, her “very sweet friend, Ryan”, de­scribed his dish— ”beef pep­per wa­ter with dry lentils and dry beef”. Ka­jol had an inkling that Ryan had done some­thing very naughty be­cause she promised to “cut his hands off af­ter this”. Cue the in­evitable trolling and the even more in­evitable apol­ogy. It was buf­falo, not beef, clar­i­fied Ka­jol, as­sur­ing ev­ery­one that it was not her in­ten­tion to hurt re­li­gious sen­ti­ments. Some­one should let the US gov­ern­ment know. Its def­i­ni­tion of beef in­cludes In­dian buf­falo meat, help­ing In­dia be­come, along­side Brazil, the world’s lead­ing ex­porter of ‘beef’. Over 50 per cent of which comes from UP, led by Yogi Adityanath, whose cow-lov­ing cre­den­tials need no blan­dish­ment. You say beef, I say buff. Beef, buff, buff, beef. Let’s call the whole thing off.

Aiz-ole ole ole

Aizawl FC be­came cham­pi­ons af­ter a nervy per­for­mance away at north­east­ern neigh­bours Shil­long La­jong. They were lucky losers, rel­e­gated last sea­son but given an op­por­tu­nity af­ter the big Goa clubs with­drew. Aizawl’s en­tire bud­get is ap­par­ently less than what run­ners-up Mo­hun Ba­gan pay their best player. A mid­fielder from war-rav­aged Aleppo made Aizawl, whose team con­sists of mostly lo­cal play­ers from Mi­zo­ram, even eas­ier to sup­port. The AIFF wants to turn the In­dian Su­per League, a soul­less re­tire­ment home for European and South Amer­i­can play­ers, into the na­tional first di­vi­sion. Fans of the game, rather than of TV spec­ta­cles, should tell the AIFF they want the real thing, foot­balling pride over ‘qual­ity’, sport over staged ex­hi­bi­tions.

You’re Fyred!

A lux­ury mu­sic fes­ti­val in the Ba­hamas pro­moted by mod­els mostly fa­mous for be­ing fa­mous, like Bella Ha­did and Ken­dall Jen­ner, turned out to be ped­dling il­lu­sions. Let’s laugh at peo­ple stupid enough and rich enough to have fallen for the lies, but let’s also force In­sta­gram celebri­ties to clar­ify what is prod­uct place­ment and what is ‘real’.

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