Sm­riti Irani


India Today - - 30 YEARS OF MODI GOVERNMENT | MANUFACTURING - —Prachi Bhuchar

GIVEN THE TEX­TILES PORT­FO­LIO in the last cabi­net reshuf­fle, Sm­riti Irani has done her ut­most to keep it in the news. The Twit­ter-happy min­is­ter, with her trade­mark sari and sin­door in place, has en­gaged with stake­hold­ers and put in place sev­eral new schemes and pol­icy changes over the past 10 months. The sec­tor may be reel­ing un­der the bur­den of job cuts, poor ex­ports (a 2 per cent de­cline last year it­self) and out­dated poli­cies, but Irani has made it her mis­sion to put In­dian tex­tiles back

on the world map and grow the sec­tor.

Since she took over, Irani has been busy fine-tun­ing the all-im­por­tant Na­tional Tex­tile Pol­icy which is likely to be fi­nalised soon. She also ini­ti­ated the #ILoveHand­loom cam­paign on Twit­ter, set­ting it off with a tweeted pic­ture of her­self in a hand­loom sari (it got 510,000 im­pres­sions). There’s also Pow­erTex In­dia, a com­pre­hen­sive scheme which has given the pow­er­loom sec­tor sev­eral sub­si­dies, pro­vides ben­e­fits un­der the Mu­dra Yarn Bank­ing Scheme and has also set up yarn banks for the 4.4 mil­lion small pow­er­loom work­ers.


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