Naidu’s Hard Sell

In the US, the Andhra CM makes a suc­cess­ful pitch for his dream cap­i­tal

India Today - - STATES - By Amar­nath K. Menon

Andhra Pradesh is ready to take off. We will cre­ate all the nec­es­sary con­di­tions.” Chief Min­is­ter N. Chan­drababu Naidu’s steady spiel over a week­long visit to woo in­vestors, in­clud­ing Tel­ugu ex­pa­tri­ates, in the United States seems to have worked like a charm.

Un­fazed that his nascent state lacks a sin­gle metropoli­tan cen­tre, Naidu pre­sented Andhra

Pradesh as an op­por­tu­nity—a “sun­rise

(state) on a trans­for­ma­tional jour­ney” with the goal of “pro­mot­ing in­clu­sive eco­nomic growth with hap­pi­ness”. He also made an emo­tional pitch to Tel­ugu res­i­dents in the US while invit­ing them to part­ner in de­vel­op­ing the new state cap­i­tal, Amar­a­vati, as one of the five best cities in the world.

“Build­ing a cap­i­tal is both a chal­lenge and op­por­tu­nity for me,” Naidu told them. “If you are part of the de­vel­op­ment plans for sus­tain­able growth in the next 15 years, we can elim­i­nate poverty in the state.” He wanted in­vestors to help cre­ate a new ecosys­tem in Andhra Pradesh, as it presents a rare op­por­tu­nity to build sys­tems from scratch. With Amar­a­vati as the cen­tre, he spoke of de­vel­op­ing man­u­fac­tur­ing, in­for­ma­tion tech­nol­ogy and other sec­toral hubs in

each of the 13 districts.

By the time his seven days in the US came to an end on May 11, Naidu had 50 top North Amer­i­can cor­po­rates, in­clud­ing IT ma­jor such as Ap­ple, Cisco, Dell and Google, look­ing at the state with new in­ter­est. In fact, Cisco ex­ec­u­tive chair­man John Cham­bers, a long-time ad­mirer of Naidu, ar­ranged an in­ter­ac­tion with 30 CEOs at his home. CM Naidu also in­vited Stan­ford Univer­sity

(in­ci­den­tally his sin Nara Lokesh and daugh­ter-in-law Brah­mani's alma mater)) to be a 'knowl­edge part­ner' in the new Andhra Pradesh. Later, the US-In­dia Busi­ness Coun­cil (USIBC) fe­lic­i­tated him with the 'Trans­for­ma­tive Chief Min­is­ter' award in recog­ni­tion of his role in ad­vanc­ing US-In­dian part­ner­ship the state level.

Many of the CEOs and oth­ers Naidu met have been in­vited back to Andhra Pradesh as 'state guests' for a first-hand ap­praisal of what the state can of­fer. Among those ex­pected to visit is Raja Kr­ish­namoor­thi, the first US Con­gress­man of South In­dian ori­gin. Tellingly, Naidu's 16-mem­ber del­e­ga­tion un­cluded just one other politi­cian, fi­nance min­is­ter Yana­mala Ra­makr­ish­nudu. Oth­ers in­cluded ad­vi­sors and civil ser­vants re­spon­si­ble for in­fra­struc­ture, IT and eco­nomic de­vel­op­ment.

AMAR­A­VATI WAS PITCHED AS A GRAND OP­POR­TU­NITY BY NAIDU TO TEL­UGU EX­PATS IN THE US

TRANS­FOR­MA­TIVE CM US-In­dia Busi­ness Coun­cil fe­lic­i­tates Naidu

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