EYE ON IN­DIA

For­get ex­pen­sive trips over­seas to shop. In­dia is to­day at­tact­ing sev­eral fine in­ter­na­tional decor and de­sign stores

India Today - - COVER STORY - By RIDHI KALE

A few years ago Scan­di­na­vian min­i­mal­ism was con­sid­ered the­height of in­ter­na­tional de­sign. Few went over­seas to pur­chase big brands. How­ever, to­day the mar­ket is full of global good­ies rang­ing from lamp shades and ac­ces­sories to beds and ta­bles. The good news is that not ev­ery in­ter­na­tional brand is ex­pen­sive, so se­lect one that suits both your bud­get and your home.

WHY IN­DIA? The growth and de­mand for qual­ity lux­ury prod­ucts from the do­mes­tic mar­ket pro­pelled our de­ci­sion to launch Roche Bobois in In­dia three years ago. We con­tinue to see In­dia as a mar­ket with strong growth po­ten­tial and we plan to ex­pand our re­tail foot­print.

DEFIN­ING IN­TER­NA­TIONAL DE­SIGN It is el­e­gant, mo­du­lar, cus­tomis­able, sim­ple and min­i­mal. Cur­rently the trends that dom­i­nate this space are mar­ble and wood, colours and ex­trav­a­gance and free­dom of form. COST Fur­ni­ture be­gins at `1 lakh (ap­prox­i­mately) and ac­ces­sories at `20,000

GLOBAL BRANDS EN­TER­ING THE COUN­TRY In­dia is an enor­mous re­tail mar­ket, sec­ond only in pop­u­la­tion to China. Over the past sev­eral years, In­dia’s mar­ket en­vi­ron­ment has de­vel­oped as the coun­try’s mid­dle class and up­per mid­dle class con­sumer seg­ments have grown rapidly. In­dia’s mar­ket has also un­der­gone grad­ual dereg­u­la­tion. In 2012, the In­dian gov­ern­ment passed laws al­low­ing for­eign com­pa­nies to es­tab­lish wholly owned en­ti­ties op­er­at­ing sin­gle-brand re­tail stores. In re­sponse to these pos­i­tive de­vel­op­ments, we de­cided to open MUJI in In­dia.

FIVE TRENDS TO WATCH OUT FOR At the mo­ment glob­ally care­ful, del­i­cate, sim­ple, con­cise and har­mo­nious de­signs are trend­ing.

COST Start­ing from `40 for an eraser to `1 lakh for a high den­sity pocket coil mat­tress.

Global de­sign is el­e­gant, mo­du­lar, easy to cus­tomise, sim­ple and min­i­mal SAMVIT TARA Care­ful, del­i­cate, sim­ple, con­cise and har­mo­nious de­signs are trend­ing SA­TORU MATSUZAKI

Con­tem­po­rary fur­ni­ture from Roche Bobois

SAMVIT TARA, 41 MAN­AG­ING DIREC­TOR, ROCHE BOBOIS, IN­DIA WWW.ROCHE-BOBOIS.COM

The Muji Beads Sofa has many uses in­clud­ing as a neck cush­ion, pil­low and a sofa

SA­TORU MATSUZAKI, 63 PRES­I­DENT AND REP­RE­SEN­TA­TIVE DIREC­TOR AND EX­EC­U­TIVE OF­FI­CER, RYOHIN KEIKAKU CO LTD, JA­PAN, WWW.MUJI.COM/IN

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