EYE ON INDIA
Forget expensive trips overseas to shop. India is today attacting several fine international decor and design stores
A few years ago Scandinavian minimalism was considered theheight of international design. Few went overseas to purchase big brands. However, today the market is full of global goodies ranging from lamp shades and accessories to beds and tables. The good news is that not every international brand is expensive, so select one that suits both your budget and your home.
WHY INDIA? The growth and demand for quality luxury products from the domestic market propelled our decision to launch Roche Bobois in India three years ago. We continue to see India as a market with strong growth potential and we plan to expand our retail footprint.
DEFINING INTERNATIONAL DESIGN It is elegant, modular, customisable, simple and minimal. Currently the trends that dominate this space are marble and wood, colours and extravagance and freedom of form. COST Furniture begins at `1 lakh (approximately) and accessories at `20,000
GLOBAL BRANDS ENTERING THE COUNTRY India is an enormous retail market, second only in population to China. Over the past several years, India’s market environment has developed as the country’s middle class and upper middle class consumer segments have grown rapidly. India’s market has also undergone gradual deregulation. In 2012, the Indian government passed laws allowing foreign companies to establish wholly owned entities operating single-brand retail stores. In response to these positive developments, we decided to open MUJI in India.
FIVE TRENDS TO WATCH OUT FOR At the moment globally careful, delicate, simple, concise and harmonious designs are trending.
COST Starting from `40 for an eraser to `1 lakh for a high density pocket coil mattress.
Global design is elegant, modular, easy to customise, simple and minimal SAMVIT TARA Careful, delicate, simple, concise and harmonious designs are trending SATORU MATSUZAKI