Cor­bynistas FTW

India Today - - UPFRONT -

Well, de­spite the eu­pho­ria, the Labour party didn’t win the snap UK elec­tion on June 8. But if ever a de­feat felt like victory, this was it. A mas­sive lead in the opin­ion polls per­suaded Prime Min­is­ter Theresa May to seek to en­hance her ma­jor­ity by call­ing for elec­tions, only to wind up with a hung par­lia­ment. Much of Cor­byn’s sur­pris­ing ‘suc­cess’ has been at­trib­uted to mar­shalling the votes of young peo­ple through on­line ac­tivism. May’s Tories spent over Rs 80 crore on neg­a­tive Face­book ad­ver­tis­ing alone but were out­done by the so­phis­ti­ca­tion of Cor­byn’s own so­cial me­dia mes­sag­ing.

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