An Or­ganic Lifestyle

Com­mon Oxen

India Today - - COVER STORY -

My heart lies in home clean­ing", says De­lara Da­ma­nia, 38, talk­ing about her brand Com­mon Oxen that is slowly be­com­ing a house­hold name in the city. Af­ter a few years of mak­ing clean­ers for her own home, she de­cided to take the leap and sell en­vi­ron­ment friendly home clean­ers rang­ing from laun­dry de­ter­gent, dish­wash soap and all-pur­pose clean­ers. At first, it wasn't easy to con­vince peo­ple to make the shift. "I re­alise that even though it is like com­par­ing ap­ples and or­anges, our prod­ucts get com­pared to con­ven­tional chem­i­cal clean­ers", she says. Things are how­ever look­ing up, with more peo­ple be­com­ing con­scious of the en­vi­ron­men­tal im­pact of harsh chem­i­cals, she ad­mits. Be­sides home clean­ers, Com­mon Oxen also of­fers a few body care prod­ucts like soap and all nat­u­ral de­odor­ant, and is con­stantly adding to the sec­tion. "I am now work­ing to­wards cre­at­ing liq­uid soap for body and home", says Da­ma­nia. AT­com­ PRICE Rs 180 on­wards

Pho­to­graph by NILOTPAL BARUAH


Newspapers in English

Newspapers from India

© PressReader. All rights reserved.