Cre­ative Ta­bles

India Today - - COVER STORY -

Mer­chan­diser-turned-en­tre­pre­neur, 40-year-old Divya Vig­nesh­waran’s jour­ney be­gan post-preg­nancy, when she couldn’t find a com­fort­able t-shirt with In­dian ac­cents. She de­cided to cre­ate some­thing for her­self and that was the be­gin­ning of her ven­ture, Pick­led, which sells af­ford­able, hand block printed t-shirts and um­brel­las. She has now launched a sec­ond ven­ture, a home decor brand called Hastha, San­skrit for ‘hand’. With hand­crafted place­mats, ta­ble run­ners with bold block printed bor­ders, pot hold­ers, oven mit­tens and aprons, Hastha cre­ates lit­tle won­ders to make home-din­ing a spe­cial ex­pe­ri­ence. “I de­cided to put them up at a mar­ket in Chennai and they sold like hot cakes,” says Vig­nesh­waran. She now de­signs home dé­cor prod­ucts on a reg­u­lar ba­sis and plans on show­cas­ing them ev­ery year. The prints are vivid and bold. “I spend a lot of time at the block print­ing stu­dio. I like large blocks and love ex­per­i­ment­ing with them,” says Vig­nesh­waran. De­tails pick­led.in Price Rs 800 on­wards

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