Vikram Sekhar, 29 was always into fitness, riding and toiling at the gym. As a result, he was eating a lot of peanut butter. "Everybody was recommending it to me as a healthy source of nutrition", he says. Over time, the search for a healthier, more natural peanut butter led him to start Happy Jars, which he now runs with his wife Surabhi Talwar, 31. They started operations in December 2016 after a series of experiments and consultations with fitness trainers and nutritionists. Their jars are made with only peanuts and contain no oil or artificial sweeteners. "We have two kinds— one that comes with jaggery and one without. These are available in creamy and crunchy variants", explains Sekhar. They currently retail through their website within the city. "The plan is also to introduce more varieties that focus on the Indian palette in particular", says Sekhar.
AT happyjars.in PRICE Rs 250 onwards