Nutri­tious Pick

Happy Jars

India Today - - COVER STORY -

Vikram Sekhar, 29 was al­ways into fit­ness, rid­ing and toil­ing at the gym. As a re­sult, he was eat­ing a lot of peanut but­ter. "Ev­ery­body was rec­om­mend­ing it to me as a healthy source of nu­tri­tion", he says. Over time, the search for a health­ier, more nat­u­ral peanut but­ter led him to start Happy Jars, which he now runs with his wife Surabhi Tal­war, 31. They started op­er­a­tions in De­cem­ber 2016 af­ter a se­ries of ex­per­i­ments and consultations with fit­ness train­ers and nu­tri­tion­ists. Their jars are made with only peanuts and con­tain no oil or ar­ti­fi­cial sweet­en­ers. "We have two kinds— one that comes with jag­gery and one with­out. These are avail­able in creamy and crunchy vari­ants", ex­plains Sekhar. They cur­rently re­tail through their web­site within the city. "The plan is also to in­tro­duce more va­ri­eties that fo­cus on the In­dian pal­ette in par­tic­u­lar", says Sekhar.

AT hap­py­jars.in PRICE Rs 250 on­wards

Pho­to­graph by NILOTPAL BARUAH

IN­DIA TO­DAY

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