Na­ture's Bounty

India Today - - COVER STORY - KAMA AYURVEDA

Lit­tle did we know that go­ing back to roots was not only go­ing to make us pret­tier and health­ier, but also some­thing that would make the world fol­low us. Per­haps Vivek Sahni un­der­stood this and cre­ated a brand re­volv­ing around Ayurveda—Kama Ayurveda. "The idea of launch­ing an Ayurvedic brand came af­ter work­ing for two years on a project with the gov­ern­ment for Khadi and Vil­lage In­dus­tries Com­mis­sion. I was asked to de­sign gift pack­ag­ing for the Khadi Vil­lage In­dus­tries and it ended up be­com­ing a two-year project where I cre­ated a range of prod­ucts, worked with man­u­fac­tur­ers, and helped train peo­ple to source the best prod­ucts. Fi­nally, we opened a store at Lok Nayak Bhawan, Delhi, and the project was a suc­cess," says Sahni. In the course of these two years, Sahni gained knowl­edge about nat­u­ral cos­metic prod­ucts. Armed with this, he and his part­ners Ra­jshree Pathy, Vikram Goyal and Dave Chang, Sahni founded Kama Ayurveda in 2002. Known for its iconic all-nat­u­ral beauty prod­ucts and treat­ments such as Bringadi In­ten­sive Hair Treat­ment and Kumku­madi Mirac­u­lous Beauty Fluid, Kama Ayurveda has ac­quired a cult fol­low­ing in the coun­try and in­ter­na­tion­ally.

USP Hun­dred per­cent nat­u­ral veg­e­tar­ian prod­ucts with no ar­ti­fi­cial colours, ar­ti­fi­cial fra­grance, petro­chem­i­cals, parabens, urea, propy­lene gly­col. At ka­maayurveda.com and all Kama Ayurveda stores across the city Price Rs 2,295 for Kumku­madi Mirac­u­lous Beauty Fluid

Vivek Sahni

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