Home Grown

India Today - - COVER STORY -

11.11/ELEVEN ELEVEN This brand is an ideal amal­ga­ma­tion of lux­ury and eco-friendly ethos. Shani Hi­man­shu, founder, works on cre­at­ing links be­tween farm­ers, weavers, nat­u­ral dye­ing and block print­ing tra­di­tions. "At 11.11 / eleven eleven we’ve been work­ing with khadi for many years and use 100 per cent nat­u­ral dyes. We pre­fer to use the term home­spun as most of the khadi fab­ric is spun on the am­ber charkha and pro­duced in cot­tage in­dus­tries," says Hi­man­shu. One of the best ex­am­ples of this is the ahimsa silk sa­ree made with real sil­ver zari yarn.

What's New For Au­tumn Win­ter 2017 col­lec­tion, 11.11/eleven eleven ex­plores the strong sense of iden­tity and the mi­gra­tory pat­tern from the Ban­jara tribe. It gets its in­spi­ra­tion from ab­stract geo­met­ric forms that use fine band­hani work on khadi cot­ton and silk.

Price Rs 5,000 to Rs 30,000 At The Grey Gar­den Flag­ship con­cept store in Hauz Khas Vil­lage, Ogaan, Good Earth

Shani Hi­man­shu

2009

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