Shra­van Kum­mar, Hyderabad

India Today - - COVER STORY - by Jahnavi Chakravarty Visit: www.fash­ion­there­li­

For de­signer Shra­van Kum­mar, fabric is the hero of his de­sign story. Re­fer­ring to him­self as a crafts­man rather than a de­signer, Kum­mar weaves magic through fabric, merg­ing gen­er­a­tions-old em­broi­dery and weav­ing tech­niques with wear­a­bil­ity and com­fort. This her­itage of fabric and work­man­ship, he in­sists, has al­ways been his de­sign se­cret. Ku­mar pro­motes the use of tra­di­tional hand­i­crafts like phu­lia, Parsi, Srikaku­lam khadi, Salem, Jamd­hani, Paithani, Ker­ala, Kanchi, Gad­wal, Pocham­pally, Dhar­mavaram, Man­gala­giri, Venkata­giri, and Up­pada, through his cre­ations.

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