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Shravan Kummar, Hyderabad
For designer Shravan Kummar, fabric is the hero of his design story. Referring to himself as a craftsman rather than a designer, Kummar weaves magic through fabric, merging generations-old embroidery and weaving techniques with wearability and comfort. This heritage of fabric and workmanship, he insists, has always been his design secret. Kumar promotes the use of traditional handicrafts like phulia, Parsi, Srikakulam khadi, Salem, Jamdhani, Paithani, Kerala, Kanchi, Gadwal, Pochampally, Dharmavaram, Mangalagiri, Venkatagiri, and Uppada, through his creations.