IN­SPIRED BY NA­TURE

Jan­ota, Goa

India Today - - COVER STORY - by Prachi Sibal Visit: www.jan­o­tagoa.com

For 20 years now, a small de­sign bou­tique has been cre­at­ing footwear that could well be a piece of art. Tran­si­tion­ing from fabric to leather, Jan­ota, tak­ing its name from the Por­tuguese word for ‘stylish’ has been hand­craft­ing shoes in small num­bers for a niche clien­tele. Ed­win Pinto, 58, with no for­mal train­ing in shoe­mak­ing took to the trade se­ri­ously af­ter Wen­dell Ro­dricks came to Goa and in­vited him to de­sign a collection. From creep­ers to flow­ers and snakes to but­ter­flies, Pinto is in­spired by na­ture in all its forms. Then there are elves and pix­ies tak­ing de­sign to a mag­i­cal realm. “Com­fort comes first but the pair of shoes must stand out,” says Pinto who is ex­per­i­ment­ing with hemp for its eco-friendly na­ture. Jan­ota also cus­tomises for size and colour.

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