India Today - - STATES - —M.G. Arun


Ti­tan Com­pany Lim­ited, a joint ven­ture be­tween the Tamil Nadu In­dus­trial De­vel­op­ment Cor­po­ra­tion (TIDCO) and the Tata Group, com­menced op­er­a­tions in 1984 un­der the name Ti­tan Watches Lim­ited. Ti­tan is the world’s fifth largest in­te­grated own brand man­u­fac­turer of watches. A ma­jor brand player, Ti­tan stakes claim to over 50 per cent of the or­gan­ised watch mar­ket in In­dia, with over 150 mil­lion pieces sold to date across 32 coun­tries.


Ti­tan com­menced pro­duc­tion at the end of 1986, and its watches hit the mar­ket in March 1987. The ana­log elec­tronic quartz range of its prod­ucts met with in­stant ac­claim, bring­ing much joy to a watch­starved con­sumer mar­ket. Hav­ing re­ceived such an over­whelm­ing re­sponse, the com­pany then de­cided to grow its list of man­u­fac­tured prod­ucts, ex­pand­ing its ac­tiv­i­ties to in­clude bracelets, cases, elec­tronic cir­cuitry and step mo­tors.

Head­quar­tered in Bengaluru, the com­pany has manufacturing and assem­bly op­er­a­tions at mul­ti­ple lo­ca­tions across the coun­try, in­clud­ing Ho­sur, Dehradun, Roor­kee, Pant­na­gar and Chikka­bal­la­pur. It also has an elec­tronic com­po­nents manufacturing plant in Goa. Since its in­cep­tion, Ti­tan has con­tin­u­ally lever­aged its manufacturing skills and tech­ni­cal com­pe­ten­cies, even branch­ing out into the pre­ci­sion engi­neer­ing sec­tor. The com­pany cur­rently em­ploys over 7,000 peo­ple across its di­vi­sions, has two ex­clu­sive design stu­dios for its watch and jew­ellery lines and boasts 12 manufacturing units, not to men­tion mil­lions of cus­tomers across the world. With over 1,200 ex­clu­sive re­tail stores, Ti­tan is also the largest jew­ellery re­tailer in In­dia with over 160 Tan­ishq bou­tique lo­ca­tions, two Zoya stores and over 30 Gold Plus stores.


Ti­tan be­gan its busi­ness ac­tiv­i­ties with the aim of thor­oughly shak­ing up the In­dian watch mar­ket. This was done by lever­ag­ing its fu­tur­is­tic quartz tech­nol­ogy to pro­duce cut­ting edge time­pieces, com­ple­mented by in­ter­na­tional styling. It has also proved suc­cess­ful in re­lated fields such as jew­ellery— note the suc­cess of ‘Tan­ishq’, its fast grow­ing jew­ellery brand. More re­cently, the com­pany has also cho­sen to make a foray into the eye­wear cat­e­gory via its Ti­tan Eye­plus stores, which num­ber 300 at present. Other con­sumer prod­uct seg­ments that Ti­tan has en­gaged with in­clude the ‘smart wear­ables’ seg­ment (smart­watches, heart­beat sen­sors and the like) and the perfume seg­ment with SKINN. Ti­tan has also in­creased its port­fo­lio with Taneira, the lat­est range of lux­ury sa­rees.


LIKE CLOCK­WORK Ti­tan’s watch fac­tory at Ho­sur

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