WORK­ING UP A LATHER

HIN­DUS­TAN UNILEVER | ES­TAB­LISHED IN 1933

India Today - - STATES - —M.G. Arun

TURN­ING THE LEVER

The story be­gan in 1888, when a con­sign­ment of crates marked ‘Made in Eng­land by Lever Broth­ers’ ar­rived in Cal­cutta. Sun­light soap had ar­rived in In­dia, just four years af­ter it was in­tro­duced in Eng­land. Soon, other soaps fol­lowed—Lifebuoy, Vi­no­lia, Velvet Skin Soap, Lever’s Health Soap and Lul­laby Bath Soap, im­ported and sold through vis­it­ing, and then res­i­dent, rep­re­sen­ta­tives based in Bom­bay, Cal­cutta and Madras. Sales grew fast, lead­ing to the cre­ation of a sub­sidiary, Lever Broth­ers In­dia. In 1956, Lever Broth­ers In­dia, the Hin­dus­tan Vanas­pati Manufacturing Com­pany and United Traders merged to form Hin­dus­tan Lever.

In De­cem­ber 1967, the Hin­dus­tan Lever Re­search Centre was in­au­gu­rated in Bom­bay and in 2007, the com­pany’s name was changed to Hin­dus­tan Unilever. In 2016-17, the com­pany recorded sales of Rs 33,895 crore. “To­day, Hin­dus­tan Unilever is one of the most valu­able com­pa­nies in the coun­try with a mar­ket cap ex­ceed­ing $35 bil­lion,” says San­jiv Me­hta, MD and CEO. “Our model for sus­tain­able growth is to com­bine value with val­ues—to do well by do­ing good. Over the last cen­tury, we have par­tic­i­pated in the de­vel­op­ment of the coun­try and will con­tinue to lend a hand in build­ing its fu­ture with pas­sion and en­thu­si­asm.”

RACHIT GOSWAMI

FAM­ILY FIRST A Hin­dus­tan Unilever prod­ucts store, ex­clu­sively for em­ploy­ees, at the group’s cor­po­rate of­fice in Mumbai

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