CHERRY BLOSSOM SHOE POLISH

1980s

Ad man Alyque Padamsee famously said, “Humour has no language”, to clients and it resulted in the iconic and hilarious Cherry Blossom commercial featuring the brand’s very own Charlie Chaplin performing an operation on dirty boots with a young boy as his sidekick. The music was upbeat and the package was brilliantly executed by ad filmmaker Sumantra Ghosal