PRES­TIGE

1980s

India Today - - STATES -

Cap­tur­ing the dy­namic of a newly mar­ried cou­ple, the TV ad by Prahlad Kakkar was a huge suc­cess. Three decades on, in 2014, Pres­tige re­vived the con­cept with Aish­warya Rai and Ab­hishek Bachchan. The line, ‘Jo biwi se kare pyaar wo Pres­tige se kaise karein inkar’, lingers on. House­holds across the coun­try are still loyal to the brand

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