NIRMA

1980s

India Today - - STATES -

Hema, Rekha, Jaya, Sushma and an en­tire gen­er­a­tion that grew up watch­ing the catchy ad for Nirma wash­ing pow­der has it as their pasand. So pop­u­lar was it that though every­thing in the com­mer­cials changed, the jin­gle re­mained the same. Nos­tal­gia and the ’90s still sell

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