TARA BEDI, 29

Pub­lic Pol­icy And Com­mu­nity Outreach For In­sta­gram In In­dia

India Today - - COVER STORY -

As part of my role at In­sta­gram, I drive our pro­gram­matic ef­forts to am­plify all the things that we care about as a com­pany. We re­cently did a pro­gramme called #To­dayIMet, where we had 17 teenagers from Delhi who rep­re­sent dif­fer­ent cul­tural, re­gional and faith back­grounds, in­ter­act with each other and through the process of pho­tog­ra­phy and visual sto­ry­telling, break down bar­ri­ers and build em­pa­thy for peo­ple with dif­fer­ent back­grounds and ex­pe­ri­ences.

Free­dom to me means. Hav­ing a voice. One of things I love about my work is the joy of dis­cov­er­ing the im­mense ca­pac­ity of In­dian cre­ators. As some­one that feels more like a global cit­i­zen, the 70th year of in­de­pen­dence is a mo­ment to think about be­ing In­dian and cel­e­brate it as one of things that makes me, but also part of a very large group.

In a world with com­plete free­dom. I would have been a fear­less trav­eller.

I am al­ways in­spired. By the in­cred­i­ble cre­ative and visual voices that I dis­cover ev­ery day through In­sta­gram. Be it artists and il­lus­tra­tors, sus­tain­able mer­chan­dise and cloth­ing, pro­fes­sions drawn from pas­sions, or deca­dent food ex­pe­ri­ences.

Pho­to­graph by DGTPORTRAITS.COM

IN­DIA TO­DAY

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