New-Age Min­i­mal­ist

Navdeep Gu­lati, 43, De­signer at Poshak, Chandigarh

India Today - - COVER STORY -

The Trans­former Opened in the year 1982, Poshak has re­mained unaf­fected by nu­mer­ous de­signer out­lets that have sprung up in the re­gion. Navdeep Gu­lati, who has been work­ing with it since 1996, feels that the bou­tique store’s com­mit­ment to ex­cel­lence, ready adapt­abil­ity to the lat­est trends and per­son­alised touch makes them the all-time favourite among wed­ding cou­ture buy­ers.

The New Bride Ex­plain­ing how the era of bling met the cof­fin six years ago, Gu­lati points out that the mod­ern day bride’s choice has com­pletely changed. Pre­fer­ring min­i­mal em­broi­dery, neu­tral and deep colours, the new-age bride is not look­ing at tra­di­tional cuts and tones.

“Al­most ev­ery sec­ond young bride is ask­ing for long sil­hou­ettes and gown-like at­tire for her big day. The de­mand for unadul­ter­ated tra­di­tional at­tire has surely dipped,” he says.

Clear Ideas Re­mem­ber­ing the time when young women would ask for in­nu­mer­able choices in colours, style and tex­ture of wed­ding gar­ments, Gu­lati says that nowa­days they have ev­ery­thing in their smart phones.

Chang­ing Times The bou­tique store has also started con­cen­trat­ing on the on­line mar­ket. “We are get­ting a great re­sponse from ma­jor cities and Indians set­tled in Canada, Aus­tralia and Eng­land,” he says.

Price Starts at Rs 30,000 Web­site poshak­

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