Twit­ter Long Reads

India Today - - UPFRONT -

Last week, a se­lect group of Tweet­ers were able to lux­u­ri­ate in dou­ble the nor­mal 140-char­ac­ter limit. Ac­cord­ing to Twit­ter data, only 9% of tweets in English use up all 140 char­ac­ters and the av­er­age tweet is only 35 char­ac­ters long, but a prod­uct man­ager at the com­pany de­scribed the char­ac­ter limit as a “ma­jor cause for frus­tra­tion”. For mar­keters maybe. Most Twit­ter users will con­tinue to use hardly any char­ac­ters to say hardly any­thing.

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