Twitter Long Reads
Last week, a select group of Tweeters were able to luxuriate in double the normal 140-character limit. According to Twitter data, only 9% of tweets in English use up all 140 characters and the average tweet is only 35 characters long, but a product manager at the company described the character limit as a “major cause for frustration”. For marketers maybe. Most Twitter users will continue to use hardly any characters to say hardly anything.