SANCHIT MALHOTRA, 24 Crumbs, Chandigarh
Wstarted Crumbs in Chandigarh in 2014, he knew that he wanted to target a niche audience with a discerning palate. No wonder he still works from home rather than opening an outlet for his desserts. “And this has paid off. I know there are many who have broken away from the clichéd pineapple and black forest cakes and are moving on to bespoke flavours. What they are looking for is exceptional taste,” he says.
Future Plans Malhotra understands that the best way forward is to expand and establish as a national player. “Ideally, I want to make Crumbs a holistic experience —replete with freshly brewed coffee and artisanal pastries—and available at multiple places.”
What's Different Deconstructed tiramisu, hazelnut cheesecake lava brownies. Facing the Heat Working from home comes with its own perks and perils. “I don't have the advantage of visibility that a pop up or a flagship store enjoys by way of customers swarming in and out all day. On the other hand, it does make me work harder to reach out to even the odd elusive client and convert him/her into a Crumbs lover.”
In the Web Malhotra swears by social media and says, "social communities are the virtual equivalents of brick and mortar stores."