Mr Clean

SWACH­HATA AM­BAS­SADOR AK­SHAY KU­MAR, 51

India Today - - SAFAI GIRI -

Ever since he spear­headed the cause of build­ing toi­lets for bet­ter hy­giene and health in Toi­let: Ek Prem Katha (2017), Ak­shay Ku­mar has be­come one of the most ac­tive am­bas­sadors of the ‘Swach­hata hi Seva’ cause, with both the Ut­tar Pradesh and Ut­tarak­hand gov­ern­ments ap­point­ing him as the face of their Swachh Bharat Ab­hiyan ini­tia­tive. Ku­mar’s sin­gu­lar fo­cus has been on end­ing open defe­ca­tion in In­dia which has seen him be a part of the govern­ment cam­paign, Dar­waza Band. Among its ob­jec­tives is to pro­mote the twin pit toi­let tech­nol­ogy in ru­ral In­dia.

Back home in Mum­bai, Ku­mar is the face of BMC’s Swachh Sarvek­shan drive, wherein Mum­baikars are en­cour­aged to main­tain clean­li­ness. The Bol­ly­wood ac­tion hero has ex­panded the def­i­ni­tion of hy­giene to also ad­vo­cate for men­strual hy­giene as ev­i­dent by his home pro­duc­tion PadMan (2018) as well as the pub­lic ser­vice ad­ver­tise­ments cur­rently run­ning in cinema halls in which he en­cour­ages a hus­band to use money spent on cig­a­rettes on san­i­tary nap­kins in­stead. In fact, one of Ku­mar’s many lu­cra­tive brand en­dorse­ment deals sees him pro­mote a toi­let cleaner with the mes­sag­ing of #Ap­naToi­letAp­niShaan and #HarGharSwachh. “We can no longer treat toi­lets as a stepchild of the home...it has to be a source of pride and joy,” the ac­tor said in a state­ment.

—Suhani Singh

CLEAN SWEEP Ac­tors Ak­shay Ku­mar and Bhumi Ped­nekar clean Luc­know's streets

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