SWACHHATA AMBASSADOR AKSHAY KUMAR, 51
Ever since he spearheaded the cause of building toilets for better hygiene and health in Toilet: Ek Prem Katha (2017), Akshay Kumar has become one of the most active ambassadors of the ‘Swachhata hi Seva’ cause, with both the Uttar Pradesh and Uttarakhand governments appointing him as the face of their Swachh Bharat Abhiyan initiative. Kumar’s singular focus has been on ending open defecation in India which has seen him be a part of the government campaign, Darwaza Band. Among its objectives is to promote the twin pit toilet technology in rural India.
Back home in Mumbai, Kumar is the face of BMC’s Swachh Sarvekshan drive, wherein Mumbaikars are encouraged to maintain cleanliness. The Bollywood action hero has expanded the definition of hygiene to also advocate for menstrual hygiene as evident by his home production PadMan (2018) as well as the public service advertisements currently running in cinema halls in which he encourages a husband to use money spent on cigarettes on sanitary napkins instead. In fact, one of Kumar’s many lucrative brand endorsement deals sees him promote a toilet cleaner with the messaging of #ApnaToiletApniShaan and #HarGharSwachh. “We can no longer treat toilets as a stepchild of the home...it has to be a source of pride and joy,” the actor said in a statement.
CLEAN SWEEP Actors Akshay Kumar and Bhumi Pednekar clean Lucknow's streets