InformationWeek - - News Analysis -

The tech com­mu­nity and tech savvy busi­ness users are now talk­ing about the lat­est buz­zword, ab­bre­vi­ated SMAC (So­cial, Mo­bil­ity, An­a­lyt­ics and Cloud). Here is a low­down on SMAC and how it is im­pact­ing busi­ness to­day.

Busi­ness mod­els are chang­ing and the pace of de­ci­sion mak­ing has in­creased. Ex­ec­u­tives across the ranks need in­stant ac­cess to the lat­est and most rel­e­vant busi­ness in­for­ma­tion. And they need to have this in­for­ma­tion on their per­sonal de­vices. Re­mem­ber how push e-mail rev­o­lu­tion­ized busi­ness com­mu­ni­ca­tions? Well, the same thing is now hap­pen­ing for busi­ness data.

Ten years ago, all busi­ness in­for­ma­tion resided on­premise, in a cen­tral­ized data­base and was ac­cessed us­ing en­ter­prise ap­pli­ca­tions through a client server model. Em­ploy­ees had to use desk­top com­put­ers to log in to an ERP, CRM or SCM sys­tem. Be­fore that, they had to go through a train­ing process to fa­mil­iar­ize them­selves with a com­pli­cated in­ter­face, pro­cesses and work­flows (re­mem­ber all those SAP train­ing ses­sions?)

To­day, the dull bat­tle­ship grey in­ter­faces in ERP are mak­ing way for col­or­ful in­ter­ac­tive in­ter­faces with data vi­su­al­iza­tion tools. ISVs are build­ing cus­tom­ized, in­dus­try-spe­cific tem­plates, lay­ered on top of those dull ERP in­ter­faces. This im­proves the user ex­pe­ri­ence, and en­ables ex­ec­u­tives to quickly ac­cess the lat­est busi­ness in­for­ma­tion. With an­a­lyt­ics ca­pa­bil­i­ties in­te­grated, one can ac­cess the most rel­e­vant and up­dated busi­ness in­for­ma­tion — to make on-the-spot de­ci­sions. Us­ing so­cial or col­lab­o­ra­tive tools on the cloud, groups of users can re­view this in­for­ma­tion and col­lab­o­rate on those de­ci­sions. And since this in­for­ma­tion is also ac­ces­si­ble on mo­bile de­vices, one need not be in the of­fice (or be­hind a desk­top) to ac­cess it. This com­bi­na­tion of So­cial, Mo­bil­ity, An­a­lyt­ics and Cloud tech­nolo­gies (ab­bre­vi­ated SMAC) is what busi­nesses are adopt­ing to­day, for the cut­ting edge.

Just look at how SAP, Or­a­cle, Mi­crosoft, IBM and oth­ers are ac­quir­ing com­pa­nies or de­vel­op­ing ap­pli­ca­tions to ad­dress the de­mand for SMAC.

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