The rise of dig­i­tal mar­ket­ing and the chang­ing role of the CIO

InformationWeek - - Contents -

CIOs speak on how they feel about the ris­ing clout of mar­ket­ing in mak­ing tech­nol­ogy de­ci­sions and pur­chases. Is this trend go­ing to de­grade the CIO’s po­si­tion in the or­ga­ni­za­tion in any­way? Or does this mean yet an­other evo­lu­tion for the CIO? We try to shed some light

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