BUILD­ING A ‘SO­CIAL AURA’

InformationWeek - - Feature -

The first large-for­mat In­dian re­tailer to cross the 3 mil­lion fans mark on Face­book and has proven ROI on Face­book cam­paigns Has used Quick Re­sponse (QR) and Aug­mented Re­al­ity (AR) codes to dig­i­tally en­liven all mar­ket­ing com­mu­ni­ca­tions Has cre­ated ‘The First Cit­i­zen’ Mo­bile app for loyal cus­tomers, which en­ables cus­tomers to check their loy­alty points, get in­for­ma­tion on of­fers, and ben­e­fit from the en­tire gamut of priv­i­leges, with­out car­ry­ing a phys­i­cal card Uses a com­bi­na­tion of so­cial and in­sights drawn from other sources to cre­ate a char­ac­ter pro­file of shop­pers and of­fers them spe­cific cus­tom­ized of­fers

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