The NEXT BIG LEAP

IT IS EM­POW­ER­ING SMBs TO SCALE NEW HEIGHTS

InformationWeek - - Front Page - BY JAS­MINE KOHLI & SRIKANTH RP tweet @kohli­jas­mine & @srikrp

In an ex­tremely com­pet­i­tive en­vi­ron­ment, In­dian SMBs are lev­er­ag­ing tech­nol­ogy ex­ten­sively to im­prove their op­er­a­tional ef­fi­cien­cies and com­pet­i­tive­ness. Not sur­pris­ingly, mar­ket re­search firm, Zin­nov, es­ti­mates that IT adop­tion in the SMB seg­ment is grow­ing at 15 per­cent and is ex­pected to reach USD 15 bil­lion by 2015.

With global as­pi­ra­tions, In­dian SMBs are ac­tively tak­ing the help of IT to put in the right pro­cesses and sys­tems in place, so that they can scale quickly. Keep­ing this ob­jec­tive in mind, many In­dian com­pa­nies are im­ple­ment­ing ERP.

A case in point is Avon Cy­cles, In­dia’s largest bi­cy­cle ex­porter. As the firm started grow­ing, it re­al­ized the im­por­tance of in­te­grat­ing dif­fer­ent busi­ness pro­cesses and sys­tems and in­for­ma­tion shar­ing. Ac­cord­ingly, the firm chose an ERP so­lu­tion from SAP to in­tro­duce an in­te­grated in­for­ma­tion sys­tem to cap­ture all the key pro­cesses. To­day, the firm’s pro­cure­ment-to­cash cy­cle costs have re­duced due to greater sen­si­tiv­ity to de­mand and sup­ply. Sim­i­larly, the firm’s in­ven­tory and op­er­at­ing costs have de­creased us­ing mon­i­tor­ing tools. Avon Cy­cles’ Man­ag­ing Di­rec­tor, Onkar Singh Pahwa, be­lieves that the so­lu­tion has in­creased op­er­a­tional vis­i­bil­ity, led to ma­jor ef­fi­cien­cies and pro­vided a flex­i­ble plat­form for growth.

Sim­i­larly, Heubach In­dia, uses a pre-con­fig­ured ver­sion of SAP ERP that has been cre­ated for chemical man­u­fac­tur­ers. The so­lu­tion has helped im­prove mon­i­tor­ing and con­trol over key pro­cesses such as pur­chas­ing, sales, pro­duc­tion, in­ven­tory con­trol, sup­ply chain man­age­ment, and fi­nan­cials.

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