InformationWeek - - Cio Priority -

One ex­am­ple of an in­no­va­tive project we have done is for the In­dia Tobacco Board. We have im­ple­mented an auc­tion­ing sys­tem at the ground level, which is a plat­form that brings buy­ers and sell­ers to­gether and al­lows them to trade through an au­to­mated process. As a part of this new sys­tem, the buyer has a hand­held de­vice and the bid­ding can take place only through this de­vice. So, there is no more shout­ing out prices in the open like the ear­lier days. The plat­form is owned by us and the cus­tomer pays us purely on the ba­sis of the tobacco sold. This is a per­fect ex­am­ple of an out­come-based pric­ing model. Apart from im­prov­ing the ef­fi­ciency of the auc­tion­ing sys­tem, it has also made a dif­fer­ence to the farm­ers as they are able to get a much bet­ter price.

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