Netmagic finds huge demand for India’s first software-defined storage service
Within a few weeks of launching this service, the company has already bagged 12 customers
Recently, Netmagic, an NTT Communications company, announced the launch of India’s first Storage-as-aService that provides metered IOPS for customers’ mission- critical applications. Netmagic expects this service to be a game- changer in India’s storage services space as the service is backed with guaranteed Quality of Service (QoS) on a pay-per-use model. The firm assures QoS by guaranteeing Input/Output Operations Per Second (IOPS) at the application level with total tenant isolation. IOPS is a common performance measurement used to benchmark storage and application performance and is an important factor when it comes to running critical applications.
Why is this service a game changer? Karan Kirpalani, Associate Vice President - Product Management, Netmagic, explains that most Indian enterprises fight a three-way battle with respect to their storage needs. “Capacity, performance and cost are the three important factors while choosing an enterprise storage solution, but enterprises seldom have an optimum choice. If they go in for performance, then they have to pay a hefty price. If they choose a solution that is low on cost, they have to compromise on performance. 99 percent of the time, enterprises manage to get a solution that fulfills only two of the three important factors.”
Kirpalani gives the example of a large company that had an extremely specific requirement. It wanted 300 GB of storage with 2,000 IOPS per application. The minimum cost of putting up such a storage infrastructure would have easily costed the client a sum of approximately ` 30 lakh. Today, the same customer can opt for Netmagic storage-as-a-service and fulfill his requirement of storage for a measly sum of approximately ` 15,000 per month.
“Software- defined storage gives us the ability to customize the needs of our customers as per their exact requirements of performance, capacity and cost. This is the reason why we are seeing a huge demand for this service in India,” states Kirpalani.
Currently, the company has signed 12 customers for this service. The storage-as-a-service is apt for organizations that are looking at flexible options for their IOPS-intensive ERP applications. Netmagic is also seeing demand from e- commerce players in India who perform real-time inventory lookups.
By offering guaranteed IOPS across several tiers, the service ensures that applications get the performance they need while maintaining complete end-to- end security. The software- defined storage offering is available to public cloud customers as well as customers with single-tenant environments such as dedicated servers or private clouds. Software-defined storage allows offloading the computationally heavy aspects of storage management-related functions, enabling higher amount of CPU power availability within the cloud.
Customers have the flexibility to choose from as many as 12 IOPS slabs starting from 50 IOPS up to 6,000 IOPS and storage capacities starting from as little as 100 GB. Customers also have the choice to deploy the service in their own private cloud, or Netmagic’s cloud service. In addition, customers can provision storage instances with the highest available IOPS at the minimum storage slab. These features will allow customers to provision high IOPS storage for small to medium workloads at 1/50th the cost of dedicated storage. The cost per GB per month starts from ` 8 and varies according to the IOPS slabs and volume of storage that customers choose.