Net­magic finds huge de­mand for In­dia’s first soft­ware-de­fined stor­age ser­vice

Within a few weeks of launch­ing this ser­vice, the com­pany has al­ready bagged 12 cus­tomers

InformationWeek - - News Analysis - BY SRIKANTH RP tweet @srikrp Srikanth RP

Re­cently, Net­magic, an NTT Com­mu­ni­ca­tions com­pany, an­nounced the launch of In­dia’s first Stor­age-as-aSer­vice that pro­vides me­tered IOPS for cus­tomers’ mis­sion- crit­i­cal ap­pli­ca­tions. Net­magic ex­pects this ser­vice to be a game- changer in In­dia’s stor­age ser­vices space as the ser­vice is backed with guar­an­teed Qual­ity of Ser­vice (QoS) on a pay-per-use model. The firm as­sures QoS by guar­an­tee­ing In­put/Out­put Op­er­a­tions Per Sec­ond (IOPS) at the ap­pli­ca­tion level with to­tal ten­ant isolation. IOPS is a com­mon per­for­mance mea­sure­ment used to bench­mark stor­age and ap­pli­ca­tion per­for­mance and is an im­por­tant fac­tor when it comes to run­ning crit­i­cal ap­pli­ca­tions.

Why is this ser­vice a game changer? Karan Kir­palani, As­so­ciate Vice Pres­i­dent - Prod­uct Man­age­ment, Net­magic, ex­plains that most In­dian en­ter­prises fight a three-way bat­tle with re­spect to their stor­age needs. “Ca­pac­ity, per­for­mance and cost are the three im­por­tant fac­tors while choos­ing an en­ter­prise stor­age so­lu­tion, but en­ter­prises sel­dom have an op­ti­mum choice. If they go in for per­for­mance, then they have to pay a hefty price. If they choose a so­lu­tion that is low on cost, they have to com­pro­mise on per­for­mance. 99 per­cent of the time, en­ter­prises man­age to get a so­lu­tion that ful­fills only two of the three im­por­tant fac­tors.”

Kir­palani gives the ex­am­ple of a large com­pany that had an ex­tremely spe­cific re­quire­ment. It wanted 300 GB of stor­age with 2,000 IOPS per ap­pli­ca­tion. The min­i­mum cost of putting up such a stor­age in­fra­struc­ture would have eas­ily costed the client a sum of ap­prox­i­mately ` 30 lakh. To­day, the same cus­tomer can opt for Net­magic stor­age-as-a-ser­vice and ful­fill his re­quire­ment of stor­age for a measly sum of ap­prox­i­mately ` 15,000 per month.

“Soft­ware- de­fined stor­age gives us the abil­ity to cus­tom­ize the needs of our cus­tomers as per their ex­act re­quire­ments of per­for­mance, ca­pac­ity and cost. This is the rea­son why we are see­ing a huge de­mand for this ser­vice in In­dia,” states Kir­palani.

Cur­rently, the com­pany has signed 12 cus­tomers for this ser­vice. The stor­age-as-a-ser­vice is apt for or­ga­ni­za­tions that are look­ing at flex­i­ble op­tions for their IOPS-in­ten­sive ERP ap­pli­ca­tions. Net­magic is also see­ing de­mand from e- com­merce play­ers in In­dia who per­form real-time in­ven­tory lookups.


By of­fer­ing guar­an­teed IOPS across sev­eral tiers, the ser­vice en­sures that ap­pli­ca­tions get the per­for­mance they need while main­tain­ing com­plete end-to- end se­cu­rity. The soft­ware- de­fined stor­age of­fer­ing is avail­able to pub­lic cloud cus­tomers as well as cus­tomers with sin­gle-ten­ant en­vi­ron­ments such as ded­i­cated servers or pri­vate clouds. Soft­ware-de­fined stor­age al­lows of­fload­ing the com­pu­ta­tion­ally heavy as­pects of stor­age man­age­ment-re­lated func­tions, en­abling higher amount of CPU power avail­abil­ity within the cloud.

Cus­tomers have the flex­i­bil­ity to choose from as many as 12 IOPS slabs start­ing from 50 IOPS up to 6,000 IOPS and stor­age ca­pac­i­ties start­ing from as lit­tle as 100 GB. Cus­tomers also have the choice to de­ploy the ser­vice in their own pri­vate cloud, or Net­magic’s cloud ser­vice. In ad­di­tion, cus­tomers can pro­vi­sion stor­age in­stances with the high­est avail­able IOPS at the min­i­mum stor­age slab. These fea­tures will al­low cus­tomers to pro­vi­sion high IOPS stor­age for small to medium work­loads at 1/50th the cost of ded­i­cated stor­age. The cost per GB per month starts from ` 8 and varies ac­cord­ing to the IOPS slabs and vol­ume of stor­age that cus­tomers choose.

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