A CYCLE NAMED DESIRE
The worlds top luxury car makers are adding the humble bicycle to their names, says Charan Chadha.
They are on the world’s most wanted list. Supercars which bring stars to the eyes of automobile devotees. They are not just the most expensive cars on the planet but also the best performing power machines that are as much an engineering marvel as they are head-turners in design and looks. But what would super cars like Audi, Mercedes Benz, BMW and others have to do with the lowly bicycle? On the face of it, nothing. But truth is sometimes stranger than fiction. A number of the world’s most desirable automobile brands have added bicycles to their names. And they are by no means lowly two-wheelers. These are high end bikes made from materials like carbon fibre and titanium and can cost more than an ordinary car. These are in fact two-wheeled dream machines that are as precious as the cars that these companies produce and reflect the aerodynamics and other design principles of the cars they represent. Experts say that sexing up the humble bicycle adds oomph appeal to high-end cars and lends them a trendy dimension. The bicycle strikes a sublime harmony between a luxury commodity and a common man’s mode of transport. Take a look at some of the most trendy bikes on offer.
AUDI ON A BUDGET
Can’t afford the latest Audi? Don’t fret. The luxury auto maker has got something to suit your pocket - an Audi on two wheels! The company has tied up with U.S. bicycle maker Renovo to bring out three models - the Duo City ($6,500), Duo Sport ($7,300) and Duo Road ($7,500).
BMW CARBON RACER Most of us know that BMW produces top quality cars. But not many of us know that they make some of the best bicycles in the world. Its new bike the BMW M Bike Carbon Racer is a superfast, lightweight bicycle. The $3,300 bike is technically flawless and a delight to look at.
BEAUTY ON TWO WHEELS Though the Mercedes Benz high-end bikes come in a range of sizes and colours, its flagship ultra lightweight carbon frame bicycle puts you in a different league altogether. For those who like speed this is a dream come true. The $3,700 bike is made for all types of terrains.
PEDAL POWER Italian sports car maker Lamborghini Has teamed up with Swiss bicycle giant BMC to produce the BMC Impec Automobili Lamborghini. The $26,000 is a limited edition bike and only 30 of these luxury bikes are being offered to those who like to peddle in the great outdoors.
Though the Colnago Ferrari CF-8 was introduced in 2007 to mark the sixtieth anniversary of Ferrari, it remains one of the most popular bicycles for speed freaks. The $7500 superbly crafted bike has 10-speed components and experts call it a technological marvel.
PEUGEOT’S ROLAND-GARROS BIKE
The French car major Peugeot has been making bicycles since 1890. Over the years it has produced not just bikes but also tandems, tricycles and quadricycles. Its latest bike costing $1,050 commemorates the partnership between Peugeot and the French tennis venue Roland-Garros.
LIFETIME OF BIKING PLEASURE
Like the Peugeot, the German luxury car maker Porsche too is deeply associated with bicycles. The $8,500 Porsche Bike RS can give a run for the money to the best bicycle manufacturers in the world. And the model guarantees a lifetime of riding joy.
FORD FOR THE ROAD
With the world becoming a wired global village the e-bike is a concept whose time has come. Ford Motor company has brought out the futuristic electric-powered bicycle. The $1,200 bike made from aluminum and carbon fibre could well be the utility vehicle of the future.