Sanam Is The First Indian Band To Effectively Use The Internet To Promote Itself. What Was The Thought Behind The Path-Breaking Move?
Venky: Mainstream channels show more of Bollywood content. They aren’t interested in independent music anymore. Earlier, releasing an album was the thing and it used to sell like hot cakes, but nowadays, no one buys cassettes and CDs. And, making music is more of an audio-visual thing now. We understand the trend and respect it, for it ensures a better connect and bridges the gap between the maker and the consumer.
Keshav: Our moto is to pay attention to every single, make a video and then release it on the internet. If you think of any hit album, you might just remember one or two songs. But, if you release just one song with a video, people tend to remember it for long. YouTube got us recognised and we just expanded our reach via Facebook and Twitter.
Sanam: See, it’s not the only option, but it’s certainly the best option we have.
Samar: People don’t meet us in real life, but they follow us on Twitter, like our Facebook page and they are somehow connected to us. Everyone is using social media for something or the other.