Sanam Is The First In­dian Band To Ef­fec­tively Use The In­ter­net To Pro­mote It­self. What Was The Thought Be­hind The Path-Break­ing Move?

Mandate - - Music -

Venky: Main­stream chan­nels show more of Bol­ly­wood con­tent. They aren’t in­ter­ested in in­de­pen­dent mu­sic any­more. Ear­lier, re­leas­ing an al­bum was the thing and it used to sell like hot cakes, but nowa­days, no one buys cas­settes and CDs. And, mak­ing mu­sic is more of an au­dio-vis­ual thing now. We un­der­stand the trend and re­spect it, for it en­sures a bet­ter connect and bridges the gap be­tween the maker and the con­sumer.

Ke­shav: Our moto is to pay at­ten­tion to ev­ery sin­gle, make a video and then re­lease it on the in­ter­net. If you think of any hit al­bum, you might just re­mem­ber one or two songs. But, if you re­lease just one song with a video, peo­ple tend to re­mem­ber it for long. YouTube got us recog­nised and we just ex­panded our reach via Face­book and Twit­ter.

Sanam: See, it’s not the only op­tion, but it’s cer­tainly the best op­tion we have.

Sa­mar: Peo­ple don’t meet us in real life, but they fol­low us on Twit­ter, like our Face­book page and they are some­how con­nected to us. Ev­ery­one is us­ing so­cial me­dia for some­thing or the other.

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