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Home-buying, as we all know is one of the most important decisions of one’s life and one wants to make sure one has the best. Keeping the same in mind Godrej Properties Ltd (GPL), the real estate arm of the Godrej Group, wants to make sure that they provide their customers the best experience by successfully engaging them through their novel marketing initiatives. Spread across 12 cities in India, Godrej Properties is the most sought after brand in the real estate segment today and therefore offers only the best to their clientele.
In their efforts to tap the NRI market as well as attract a wider demographic of customers, GPL has launched various platforms in the past including its YouTube Channel where a repository of information, ranging from videos, advertisements, mock ups etc., of the company’s projects and services are available giving viewers a transparent insight into the company’s project. There are instances of NRIs and residents from other cities directly booking apartments solely through digital interactions with the brand.
Aside from this, GPL is reaching out to its customers through various innovative onground branding activities. The company’s two-pronged approach, catering to both residential and commercial segments of consumers, is all about providing customers a more personalised experience. The Godrej Properties Golf Challenge is one notable example, along with GPL’s association with business awards, conferences and forums, to tap the commercial realm. Similarly its endeavours in tapping the residential consumer market—through their association with Navratri celebrations at Godrej Garden City in Ahmedabad and the day-long handover carnival at Godrej Prakriti at Kolkata, to name a few—are also noteworthy. To ensure maximum level of consumer engagement and brand visibility, these events are also extensively covered across the media.