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Home-buy­ing, as we all know is one of the most im­por­tant de­ci­sions of one’s life and one wants to make sure one has the best. Keep­ing the same in mind Go­drej Prop­er­ties Ltd (GPL), the real es­tate arm of the Go­drej Group, wants to make sure that they pro­vide their cus­tomers the best ex­pe­ri­ence by suc­cess­fully en­gag­ing them through their novel mar­ket­ing ini­tia­tives. Spread across 12 ci­ties in In­dia, Go­drej Prop­er­ties is the most sought after brand in the real es­tate seg­ment to­day and there­fore of­fers only the best to their clien­tele.

In their ef­forts to tap the NRI mar­ket as well as at­tract a wider de­mo­graphic of cus­tomers, GPL has launched var­i­ous plat­forms in the past in­clud­ing its YouTube Chan­nel where a repos­i­tory of in­for­ma­tion, rang­ing from videos, ad­ver­tise­ments, mock ups etc., of the company’s projects and ser­vices are avail­able giv­ing view­ers a trans­par­ent in­sight into the company’s project. There are in­stances of NRIs and res­i­dents from other ci­ties di­rectly book­ing apart­ments solely through dig­i­tal in­ter­ac­tions with the brand.

Aside from this, GPL is reach­ing out to its cus­tomers through var­i­ous in­no­va­tive on­ground brand­ing ac­tiv­i­ties. The company’s two-pronged ap­proach, cater­ing to both res­i­den­tial and com­mer­cial seg­ments of con­sumers, is all about pro­vid­ing cus­tomers a more per­son­alised ex­pe­ri­ence. The Go­drej Prop­er­ties Golf Chal­lenge is one no­table ex­am­ple, along with GPL’s as­so­ci­a­tion with business awards, con­fer­ences and fo­rums, to tap the com­mer­cial realm. Sim­i­larly its en­deav­ours in tap­ping the res­i­den­tial con­sumer mar­ket—through their as­so­ci­a­tion with Navra­tri cel­e­bra­tions at Go­drej Gar­den City in Ahmed­abad and the day-long han­dover car­ni­val at Go­drej Prakriti at Kolkata, to name a few—are also note­wor­thy. To en­sure max­i­mum level of con­sumer en­gage­ment and brand vis­i­bil­ity, th­ese events are also ex­ten­sively cov­ered across the me­dia.

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