Maersk Line steps up dig­i­tal­i­sa­tion

Maritime Gateway - - Brief News -

Maersk Line is up­ping its dig­i­tal play by mak­ing busi­ness trans­ac­tions com­pletely “pa­per­less.” The com­pany is look­ing to cut costs in an in­dus­try hit by over-ca­pac­ity and fall­ing freight rates, forc­ing con­sol­i­da­tion through al­liances, merg­ers and ac­qui­si­tions. “We have an ag­gres­sive plan on mak­ing the busi­ness more dig­i­tal, glob­ally. It will be rolled out over the next one-two years,” Steve Felder, MD of the Dan­ish gi­ant’s In­dia, Sri Lanka, Bangladesh, Nepal, Bhutan and Mal­dives re­gion re­vealed. Cur­rently, 99 per cent of Maersk Line’s book­ings are done on­line, while 97 per cent of the ship­ping in­struc­tions are is­sued on­line.

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