Maersk Line steps up digitalisation
Maersk Line is upping its digital play by making business transactions completely “paperless.” The company is looking to cut costs in an industry hit by over-capacity and falling freight rates, forcing consolidation through alliances, mergers and acquisitions. “We have an aggressive plan on making the business more digital, globally. It will be rolled out over the next one-two years,” Steve Felder, MD of the Danish giant’s India, Sri Lanka, Bangladesh, Nepal, Bhutan and Maldives region revealed. Currently, 99 per cent of Maersk Line’s bookings are done online, while 97 per cent of the shipping instructions are issued online.