MAERSK LINE IN­DIA PVT LTD

Maritime Gateway - - Session Three -

The Dan­ish ship­ping go­liath has just grown big­ger over the years. With 22 di­rect ser­vices to In­dia con­nect­ing 17 ports on ei­ther coasts and a huge vol­ume of 21,16,005 teus han­dled in FY2017-18, Maersk Line In­dia Pvt Ltd clearly stood tall among its com­peti­tors, to claim the ‘Con­tainer Liner of the Year Award.’ Maersk has been mak­ing rounds in the news re­cently for its var­i­ous ini­tia­tives – be it dig­i­tal­i­sa­tion or cap­i­tal fund­ing for SMES.

Some of its ini­tia­tives worth a men­tion are: Re­mote Con­tainer Man­age­ment (RCM) that pro­vides real-time vis­i­bil­ity on tem­per­a­ture, hu­mid­ity and ven­ti­la­tion set­tings of the con­tain­ers. This ser­vice has taken off quite well in In­dia with more than 150 cus­tomer sign ups. Maersk is well ahead in un­der­stand­ing and of­fer­ing cold spe­cial­ized ser­vices and is cur­rently cater­ing for the In­dian grow­ing mar­ket de­mand. Ef­forts to dig­i­tize the cus­tomer ex­pe­ri­ence with ser­vices like on­line quote, book, sub­mit ship­ping in­struc­tions, print Bill of Lad­ing, get de­liv­ery or­der, down­load in­voices, make pay­ments. etc have made it pos­si­ble to in­ter­act dig­i­tally with cus­tomers through­out the process thus sav­ing time and ef­fort.

To fur­ther digi­tise and en­hance the user ex­pe­ri­ence, a new di­vi­sion called global trade digi­ti­sa­tion has been started where Maersk will part­ner with sup­ply chain ac­tors, in­clud­ing author­i­ties, on how to digi­tise sup­ply chain in­ter­ac­tions. New age pay­ment so­lu­tion called Smart­pay has been in­tro­duced to sim­plify the pay­ment process and re­duce time taken from 2 days to in­stant on­line pay­ment, which gives cus­tomers the B/L’S im­me­di­ately.

In com­pli­ance with IMO’S de­ci­sion to ban high sul­phur fu­els by 2020. Maersk plans to re­place bunker fuel with fu­els with lower sul­phur con­tent thus com­ply­ing with the global reg­u­la­tions set.

Pi­loted in In­dia, Maersk Trade Fi­nance, now op­er­at­ing in six coun­tries, will of­fer post ship­ment ex­port fi­nance so­lu­tions in In­dia and since 2017, has dis­bursed over $100 mil­lion to its cus­tomers here. In the next 12 months, Maersk will lend an­other $200 mil­lion to In­dian busi­nesses.

(L to R) Ad­hen­dru Jain, Di­rec­tor Opns - In­dia, Bangladesh & Sri Lanka Clus­ter, Maersk Line In­diaPct Ltd & Team, San­jay Ban­dopad­hyaya, Addl Sec­re­tary, Min­istry of Ship­ping Govt of In­dia,Ashutosh Jaiswal, Pres­i­dent - In­ter­na­tional Busi­ness Di­vi­sion & Lo­gis­tics, Cen­tury Ply­boards (I) Ltd

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