MAERSK LINE INDIA PVT LTD
The Danish shipping goliath has just grown bigger over the years. With 22 direct services to India connecting 17 ports on either coasts and a huge volume of 21,16,005 teus handled in FY2017-18, Maersk Line India Pvt Ltd clearly stood tall among its competitors, to claim the ‘Container Liner of the Year Award.’ Maersk has been making rounds in the news recently for its various initiatives – be it digitalisation or capital funding for SMES.
Some of its initiatives worth a mention are: Remote Container Management (RCM) that provides real-time visibility on temperature, humidity and ventilation settings of the containers. This service has taken off quite well in India with more than 150 customer sign ups. Maersk is well ahead in understanding and offering cold specialized services and is currently catering for the Indian growing market demand. Efforts to digitize the customer experience with services like online quote, book, submit shipping instructions, print Bill of Lading, get delivery order, download invoices, make payments. etc have made it possible to interact digitally with customers throughout the process thus saving time and effort.
To further digitise and enhance the user experience, a new division called global trade digitisation has been started where Maersk will partner with supply chain actors, including authorities, on how to digitise supply chain interactions. New age payment solution called Smartpay has been introduced to simplify the payment process and reduce time taken from 2 days to instant online payment, which gives customers the B/L’S immediately.
In compliance with IMO’S decision to ban high sulphur fuels by 2020. Maersk plans to replace bunker fuel with fuels with lower sulphur content thus complying with the global regulations set.
Piloted in India, Maersk Trade Finance, now operating in six countries, will offer post shipment export finance solutions in India and since 2017, has disbursed over $100 million to its customers here. In the next 12 months, Maersk will lend another $200 million to Indian businesses.
(L to R) Adhendru Jain, Director Opns - India, Bangladesh & Sri Lanka Cluster, Maersk Line IndiaPct Ltd & Team, Sanjay Bandopadhyaya, Addl Secretary, Ministry of Shipping Govt of India,Ashutosh Jaiswal, President - International Business Division & Logistics, Century Plyboards (I) Ltd