MAR­WAR WED­DING SHOW

Marwar - - Contents - Text Joseph Rozario Pho­to­graphs Nee­har Mishra

Ever true to its prom­ise, the Mar­war Mega Wed­ding Show, 2014, had the best of wed­ding prod­ucts and ser­vices on of­fer, pre­sent­ing a su­per exclusive one-stop shop­ping ex­pe­ri­ence once

again.

As usual, the Mar­war Mega Wed­ding Show had the best of wed­ding prod­ucts and ser­vices on of­fer this year too, with an over­whelm­ing num­ber of par­tic­i­pants pre­sent­ing a su­per exclusive one-stop shop­ping ex­pe­ri­ence at the World Trade Cen­tre in Mum­bai.

A three- day shop­ping ex­trav­a­ganza, the Mar­war Mega Wed­ding Show has be­come syn­ony­mous with the en­tire gamut of top- notch wed­ding prod­ucts and ser­vices since its in­cep­tion well over a decade ago.

As the years go by and In­dian weddings get classier, purse strings also seem to get looser to make the prover­bial big fat In­dian wed­ding—and the in­dus­try that caters to it—swell still fur­ther. In sync with this trend, In­dia’s pi­o­neer­ing wed­ding show, the Mar­war Mega Wed­ding Show, too has grown enor­mously, as was ev­i­dent from this year’s scin­til­lat­ing en­core.

A three-day shop­ping ex­trav­a­ganza, the Mar­war Mega Wed­ding Show has be­come syn­ony­mous with the en­tire gamut of top­notch wed­ding prod­ucts and ser­vices since its in­cep­tion well over a decade ago. This year’s show, held at the World Trade Cen­tre from June 19–21, didn’t dis­ap­point ei­ther with scores of par­tic­i­pants bring­ing to­gether the best of ev­ery­thing that de­fine the wed­ding mar­ket. Th­ese in­cluded the classi­est of wed­ding wear, breath­tak­ing jew­ellery, in­no­va­tive trousseaus, be­spoke fash­ion wear, choic­est home fur­nish­ings and dé­cor, mouth-wa­ter­ing eat­a­bles, ex­otic wed­ding and hon­ey­moon des­ti­na­tion pack­ages, cus­tomised ser­vices and what have you!

HR Jew­els, one of the par­tic­i­pants, for ex­am­ple, dis­played a mesmerising col­lec­tion of tra­di­tional and western de­signs that em­bod­ied del­i­cate fil­i­gree work and au­then­tic stones. There were masterpieces rang­ing from bridal sets to cock­tail rings flaunt­ing di­a­monds and pre­cious stones like emer­alds, sap­phires and ru­bies that un­der­scored the brand’s at­ten­tion to de­tail and decades-old ex­per­tise.

Scin­til­lat­ing Jew­ellery, yet an­other par­tic­i­pant which has wowed au­di­ences with its ex­quis­ite creations for the past many years, sim­i­larly show­cased a unique hand­crafted range of de­signer jew­ellery that in­cluded bridal sets, neck­laces, pen­dant sets, spe­cial­i­ties like gajras and hath­phools and even studs, cuff­links and ki­langis for men. Ex­cep­tion­ally cre­ative and beau­ti­ful, Scin­til­lat­ing Jew­ellery’s de­signs in­te­grated painstak­ingly sourced pre­cious stones, re­flect­ing owner Ni­halc­hand Dhadda’s pas­sion and ded­i­ca­tion to cus­tomis­ing and craft­ing ex­cep­tional jew­ellery in the best pos­si­ble fash­ion and for all ranges.

For those look­ing at tra­di­tional de­signs, Vi­nanti Manji’s stall made for an unusual at­trac­tion. A sec­ond-gen­er­a­tion jew­eller whose fam­ily has been in the luxury di­a­mond and gold jew­ellery busi­ness for 40 years, she has re­de­fined the way tra­di­tional jew­ellery is de­signed and branded, as a visit to her store at Matunga, Mum­bai will bear out.

Cou­turi­ers were present too as usual, bright­en­ing up the Mar­war Mega Wed­ding Show with their kalei­do­scopic creations. A spe­cially des­ig­nated area, Mar­war Fash­ion Lounge, brought to­gether sev­eral well-known fash­ion de­sign­ers and brands, ex­ud­ing a col­lec­tive, hard-to-re­sist charm which had fash­ion­istas and shop­pers in a tizzy. With de­sign­ers like Vikram Phad­nis and Babita Malkani and brands like Kalki, Karmik and Libas (by Riyaz Gandhi) present, the Fash­ion Lounge added a new di­men­sion to this year’s show.

Among soloists, Naina Jain’s newly in­tro­duced Damsel Dreams col­lec­tion had girls make a bee­line for her spir­ited and fun en­sem­bles. The col­lec­tion stood out for its lively fu­sion of soft, unusual colours, ren­dered onto hand­crafted band­hini, chif­fon and geor­gette saris and lehn­gas, us­ing the tie­and-dye colour­ing method.

All in all, Mar­war Mega Wed­ding Show 2014 once again lived up to the ex­pec­ta­tions of Mum­bai’s brides-to-be, grooms-to-be, home­mak­ers and fash­ion­istas alike. With its char­ac­ter­is­tic am­bi­ence and unique ap­peal, it drew dis­cern­ing shop­pers and visi­tors by the thou­sands as usual for a truly ex­cep­tional shop­ping ex­per­ince.

With de­sign­ers like Vikram Phad­nis and Babita Malkani and brands like Kalki,

Karmik and Libas ( by Riyaz Gandhi) present,

the Fash­ion Lounge added a new di­men­sion to

this year’s show.

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