MARWAR WEDDING SHOW
Ever true to its promise, the Marwar Mega Wedding Show, 2014, had the best of wedding products and services on offer, presenting a super exclusive one-stop shopping experience once
As usual, the Marwar Mega Wedding Show had the best of wedding products and services on offer this year too, with an overwhelming number of participants presenting a super exclusive one-stop shopping experience at the World Trade Centre in Mumbai.
A three- day shopping extravaganza, the Marwar Mega Wedding Show has become synonymous with the entire gamut of top- notch wedding products and services since its inception well over a decade ago.
As the years go by and Indian weddings get classier, purse strings also seem to get looser to make the proverbial big fat Indian wedding—and the industry that caters to it—swell still further. In sync with this trend, India’s pioneering wedding show, the Marwar Mega Wedding Show, too has grown enormously, as was evident from this year’s scintillating encore.
A three-day shopping extravaganza, the Marwar Mega Wedding Show has become synonymous with the entire gamut of topnotch wedding products and services since its inception well over a decade ago. This year’s show, held at the World Trade Centre from June 19–21, didn’t disappoint either with scores of participants bringing together the best of everything that define the wedding market. These included the classiest of wedding wear, breathtaking jewellery, innovative trousseaus, bespoke fashion wear, choicest home furnishings and décor, mouth-watering eatables, exotic wedding and honeymoon destination packages, customised services and what have you!
HR Jewels, one of the participants, for example, displayed a mesmerising collection of traditional and western designs that embodied delicate filigree work and authentic stones. There were masterpieces ranging from bridal sets to cocktail rings flaunting diamonds and precious stones like emeralds, sapphires and rubies that underscored the brand’s attention to detail and decades-old expertise.
Scintillating Jewellery, yet another participant which has wowed audiences with its exquisite creations for the past many years, similarly showcased a unique handcrafted range of designer jewellery that included bridal sets, necklaces, pendant sets, specialities like gajras and hathphools and even studs, cufflinks and kilangis for men. Exceptionally creative and beautiful, Scintillating Jewellery’s designs integrated painstakingly sourced precious stones, reflecting owner Nihalchand Dhadda’s passion and dedication to customising and crafting exceptional jewellery in the best possible fashion and for all ranges.
For those looking at traditional designs, Vinanti Manji’s stall made for an unusual attraction. A second-generation jeweller whose family has been in the luxury diamond and gold jewellery business for 40 years, she has redefined the way traditional jewellery is designed and branded, as a visit to her store at Matunga, Mumbai will bear out.
Couturiers were present too as usual, brightening up the Marwar Mega Wedding Show with their kaleidoscopic creations. A specially designated area, Marwar Fashion Lounge, brought together several well-known fashion designers and brands, exuding a collective, hard-to-resist charm which had fashionistas and shoppers in a tizzy. With designers like Vikram Phadnis and Babita Malkani and brands like Kalki, Karmik and Libas (by Riyaz Gandhi) present, the Fashion Lounge added a new dimension to this year’s show.
Among soloists, Naina Jain’s newly introduced Damsel Dreams collection had girls make a beeline for her spirited and fun ensembles. The collection stood out for its lively fusion of soft, unusual colours, rendered onto handcrafted bandhini, chiffon and georgette saris and lehngas, using the tieand-dye colouring method.
All in all, Marwar Mega Wedding Show 2014 once again lived up to the expectations of Mumbai’s brides-to-be, grooms-to-be, homemakers and fashionistas alike. With its characteristic ambience and unique appeal, it drew discerning shoppers and visitors by the thousands as usual for a truly exceptional shopping experince.
With designers like Vikram Phadnis and Babita Malkani and brands like Kalki,
Karmik and Libas ( by Riyaz Gandhi) present,
the Fashion Lounge added a new dimension to
this year’s show.