CHANGING WITH THE TIMES
A more liberal outlook has triggered a transformation in Marwari society recently. MARWAR spoke to entrepreneurs and a professional from the community to find that both the older and younger generations today are quite receptive to cross-cultural influences.
A more liberal outlook towards education and globalisation has triggered a transformation in Marwari society in recent times. MARWAR spoke to entrepreneurs and a professional from the community to find that conservatism is a thing of the past and that both the older and younger generations today are quite receptive to cross-cultural influences, be it in business or lifestyle.
SHIVANI KHETAN Founder & Managing Director, People Solutions
The new generation Marwari has a global outlook owing to the unitary family system and exposure brought about by the worldwide media boom. Today, Marwari girls are encouraged to pursue higher education and are often sent abroad for the same. Working Marwari wives are quite common nowadays as well. Wired for hard work genetically, Marwaris have imbibed the global culture too. Cross-cultural marriage is no more a taboo with most Marwari families, especially in urban areas. They may appear to have abandoned traditional values, but those that are relevant in the contemporary world are still embedded in all Marwaris who are adaptive, pragmatic and progressive!
Sommelier & Director, All Things Nice
To be honest, I haven’t grown up in the most traditional of Marwari households. In our family, as long as you live life intelligently and aren’t reckless, your choices are respected. Yes, my mother doesn’t eat non-vegetarian food but that doesn’t restrict me. With drinks too, if one is responsible, how does it matter? I think we need to lift the veil. Tons of Marwaris are part of the All Things Nice member base who enjoy wine and food from the world over. In fact, some of our biggest clients are Marwari business houses. I believe the younger generations are independent and smart enough to take their own decisions, whether it is about their diet or career choices.
ATHANG JAIN Management Trainee, Jain Irrigation Systems Ltd.
International commerce, mass media and connectivity have exposed us to cultures that are very different from ours. Change in cultures is similar to the concept of evolution insomuch that traits which are no longer necessary for survival eventually phase out. The only way to know which change to welcome is to be open about ideas and discuss them. The choice of a vegetarian diet by most traditional Marwaris has its origins in the principle of nonviolence. It is not just an irrational blanket ban on meat. Certain other customs like sati have been abolished. Instead of blatantly opposing or accepting something as gospel truth, we must debate the reasons behind them.