BIRLA CELLULOSE PRESENTS AUTUMN–WINTER 2015 TREND COLLECTIONS
Leading global viscose fiber manufacturing company, Birla Cellulose, which is a part of the Aditya Birla Group, has launched its Autumn Winter 2015 collections at the CMAI National Garment Fair in Mumbai. The CMAI fair is a respected trade fair that connects manufacturers, brands and designers with retailers and distribution channels. The collection—made with Birla Cellulose fibers, notably LIVA, a new age superior quality natural fiber—was launched in association with the company’s value chain partners such as Gokul Tex, Suditi, VSM, etc. The collection also displayed LIVA co-branded collections with Van Heusen, Allen Solly, Global Desi, AND and Pantaloons.