BIRLA CEL­LU­LOSE PRESENTS AU­TUMN–WIN­TER 2015 TREND COL­LEC­TIONS

Marwar - - All Things [ Great and Small ] -

Lead­ing global vis­cose fiber manufacturing com­pany, Birla Cel­lu­lose, which is a part of the Aditya Birla Group, has launched its Au­tumn Win­ter 2015 col­lec­tions at the CMAI Na­tional Gar­ment Fair in Mum­bai. The CMAI fair is a re­spected trade fair that con­nects man­u­fac­tur­ers, brands and de­sign­ers with re­tail­ers and dis­tri­bu­tion chan­nels. The col­lec­tion—made with Birla Cel­lu­lose fibers, no­tably LIVA, a new age su­pe­rior qual­ity nat­u­ral fiber—was launched in as­so­ci­a­tion with the com­pany’s value chain part­ners such as Gokul Tex, Su­diti, VSM, etc. The col­lec­tion also dis­played LIVA co-branded col­lec­tions with Van Heusen, Allen Solly, Global Desi, AND and Pan­taloons.

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