BY DE­SIGN

Her de­sign phi­los­o­phy is a prod­uct of her grow­ing-up years in Udaipur. MARWAR meets the unas­sum­ing Ru­chita Bansal, who has be­come a name to reckon with in the wed­ding gifts and cards space.

Marwar - - Contents - Text Ruchika Kher

Her de­sign phi­los­o­phy is a prod­uct of her grow­ing-up years in Udaipur. MARWAR meets the unas­sum­ing Ru­chita Bansal, who has be­come a name to reckon with in the wed­ding gifts and cards space.

HEN 37-YEAR-OLD RU­CHITA BANSAL started de­sign­ing wed­ding hand­bags and en­velopes, her in­ten­tion was to help fam­ily and friends meet their cre­ative re­quire­ments. At the time she did not imagine that one day her clien­tele would in­clude some of Delhi’s most well-to-do and in­flu­en­tial pop­u­lace. But that is what hap­pened.

What started as a hobby is now a flour­ish­ing busi­ness. To­day, a mother of two, she is a name to reckon with in the wed­ding gifts and cards space, dol­ing out one cre­ative idea af­ter an­other for her clients. From de­sign­ing an in­vite in­scribed on a di­a­mond-like stone for a Great Gats­bythemed birth­day to creat­ing a cof­fee-ta­ble book about Udaipur for a des­ti­na­tion wed­ding, Bansal has the right pitch for ev­ery re­quire­ment.

Small-town val­ues

It all started when her daugh­ter left for board­ing school. “I had a lot of free time, so I started de­sign­ing small things such as carry bags, en­velopes, etc, for wed­dings and other oc­ca­sions. Peo­ple liked my work and that’s how it all be­gan. I was en­tre­pre­neur­ial and I didn’t want to waste my time at­tend­ing kitty par­ties. I wanted to put my en­ergy into con­struc­tive things. Also, I’m from Udaipur and I was brought up in a cul­ture where peo­ple didn’t waste their en­ergy only in so­cial­is­ing,” says Bansal, who be­lieves in blend­ing the val­ues of a small town with the ideas and styling of metro cities.

Ru­chita’s first ma­jor project was her brother’s wed­ding in 2012. Her com­pany Core De­signs was con­cep­tu­alised around the same time. To­day, it of­fers com­plete wed­ding solutions and also brings forth in­no­va­tive ideas of sourc­ing and pack­ag­ing sweets, choco­lates, dried fruits, ex­otic fruits, etc. So, it comes as no sur­prise that some of her in­vites are priced at `7,000 each.

“The best part of our in­vites is that they are util­i­ty­driven. They can be used even af­ter the event is over. That is our USP,” she adds. So, while you can find an in­vite with a lacquer nut box that can later be used to store dry fruits, you can also get one that can be used as a jew­ellery box af­ter the event.

Un­der­stand­ing tra­di­tion

Ru­chita Bansal cred­its her suc­cess to the sup­port of her hus­band Anu­pam Bansal, the Ex­ec­u­tive Di­rec­tor of Lib­erty Shoes. And though she doesn’t be­lieve in cater­ing to a par­tic­u­lar com­mu­nity, she re­veals that most of her clients are Mar­waris. “For us, any­one who has a cel­e­bra­tion in the fam­ily is our tar­get au­di­ence. But most peo­ple who come to us are from the Mar­wari com­mu­nity. I re­late to them. I un­der­stand their cul­ture and tra­di­tions very well,” she says.

How­ever, to run a busi­ness that has cre­ativ­ity at its very core is no cake­walk. The 42-year-old con­fesses that the big­gest challenge is to think of some­thing new for ev­ery client. “Apart from that, meet­ing client’s de­mand is not easy. The time­lines are always re­stricted. At times, we get only two days to com­plete ev­ery­thing for an event,” re­veals Bansal. But now that she has been in busi­ness for five years and has tasted suc­cess, ex­pan­sion plans are in the off­ing. Cur­rently, Bansal ser­vices clients from Delhi, but she even­tu­ally wants to have a pres­ence in other cities too. At the same time, she will be creat­ing a re­tail iden­tity of Core De­signs through an­other brand called Izhaar. Un­der Izhaar, she will re­tail bulk or­ders and ex­pand her com­pany’s foot­print through stores such as Ekaani. “Ini­tially, I didn’t have any em­ploy­ees. I used to sit with the de­sign­ers my­self and do ev­ery­thing on my own. We have come a long way since,” she says, sign­ing off with a smile.

Clock­wise from top left: A wed­ding in­vi­ta­tion in leatherite; A Thai­land-themed de­sign; A de­sign in high-gloss wood Fac­ing page; from top: An Udaipur-themed wed­ding in­vite; Ru­chita Bansal

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