Sky’s the limit

Marwar - - Luxury -

Pay­ing homage to the shim­mer­ing night sky, the ‘NIRAV MODI’ Ce­les­tial Collection rep­re­sents plan­ets and other ce­les­tial bod­ies that re­volve around cen­tral ele­ments in grand or­bits. The eter­nal shine of the uni­verse is cap­tured in this dreamy collection, for the wo­man adorn­ing it to feel ra­di­ant in its glow. “Our col­lec­tions are always in­spired by the nat­u­ral beauty that sur­rounds us. This time we looked sky­ward for in­spi­ra­tion,” says Nirav Modi. Ce­les­tial jewels rep­re­sent a prom­ise to always be there, just like stars; they are a sym­bol of eter­nal love. A spin on clas­sic di­a­mond jew­ellery, they fea­ture soli­taire di­a­monds sur­rounded by a halo of di­a­monds, mir­ror­ing the halo seen around the sun or moon when one gazes at the sky. In­no­va­tive crafts­man­ship en­sures that the soli­taire di­a­mond is placed within the halo of di­a­monds with­out its metal “seat” be­ing vis­i­ble. The di­a­mond is sus­pended from the sides mak­ing it float and al­low­ing for the pas­sage of ut­most light. This struc­ture, com­ple­mented by fine hand­i­work us­ing min­i­mal metal, makes the di­a­mond look big­ger and shine with max­i­mum ra­di­ance. The or­ganic and beau­ti­ful struc­ture of the jewel adds to its mul­ti­di­men­sional look and feel. From sourc­ing the soli­taire di­a­monds to cut­ting and pol­ish­ing the di­a­monds as well as the de­tailed crafts­man­ship by ar­ti­sans, all steps are car­ried out in-house at ‘NIRAV MODI’ en­sur­ing that the jewels are crafted to per­fec­tion. All jewels use GIA-cer­ti­fied soli­taire di­a­monds and only di­a­monds with the top colours and clar­i­ties are se­lected. ‘NIRAV MODI’ also launched a sparkling ad cam­paign star­ring its global Brand Am­bas­sador, Priyanka Cho­pra and fea­tur­ing Bol­ly­wood heart­throb Sidharth Mal­ho­tra. The ‘Say Yes, For­ever’ cam­paign cel­e­brates the soli­taire di­a­mond en­gage­ment ring, defin­ing its sig­nif­i­cance in con­text of love and com­mit­ment.

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