In Ex­pan­sion Mode

Marwar - - Promotion -

Lauded for of­fer­ing the finest qual­ity di­a­monds and ex­cep­tional, in­no­va­tive jew­els and hav­ing gar­nered great suc­cess in the Hong Kong mar­ket, ‘NIRAV MODI’ has now launched its first bou­tique in Beijing, China, at The Penin­sula Beijing. The ‘NIRAV MODI’ Beijing bou­tique is beau­ti­fully de­signed with a unique store con­cept. Out­stand­ing fea­tures in­clude ex­clu­sively de­signed pan­els that are in­spired by the jew­eller’s ex­clu­sive Mughal cut jew­els, pay­ing homage to the band’s her­itage. The use of cus­tom-made car­pets, lu­mi­nous golden glass, mother of pearl, and brushed sil­ver and rose-gold tones in the dé­cor give the bou­tique a fem­i­nine and lux­u­ri­ous feel. ‘NIRAV MODI’ takes its guests through a pro­gres­sive jour­ney with a bright and daz­zling am­bi­ence at the en­trance of the bou­tique, to a warmer at­mos­phere in its VIP rooms—cre­at­ing an im­mer­sive ex­pe­ri­ence of evo­lu­tion. The bou­tique also ex­hibits hand­made paint­ings, gold leaf dé­cors and elab­o­rate de­tails, high­light­ing the jew­eller’s crafts­man­ship in its jew­els through its in­no­va­tive store con­cept. This beau­ti­ful space cre­ates the per­fect am­bi­ence to browse the ex­ten­sive range of ‘NIRAV MODI’ jew­ellery. The fine jew­ellery col­lec­tions that will be dis­played at the Beijing bou­tique in­clude the brand’s iconic Em­brace Col­lec­tion, which fea­tures unique stretch­able di­a­mond ban­gles and rings; the Jas­mine Col­lec­tion, which fea­tures jew­els with a pro­pri­etary di­a­mond cut ex­clu­sive to the brand; and the Ce­les­tial Col­lec­tion, fea­tur­ing jew­els with soli­taire di­a­monds uniquely set in a di­a­mond halo. Cus­tomers may also browse the Bridal Col­lec­tions and the brand’s ex­quis­ite high jew­ellery col­lec­tions at the bou­tique. Spe­cial jew­els at the bou­tique will in­clude the Spring De­light Neck­lace and earrings worn by Zhang Ziyi at the Hong Kong grand open­ing event. This open­ing show­cases the sig­nif­i­cance of the China mar­ket for the renowned Asian jew­eller, sym­bol­ises the suc­cess of their global ex­pan­sion and cel­e­brates the brand’s po­si­tion as be­ing amongst the lux­ury world’s crème de la crème.

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