In Expansion Mode
Lauded for offering the finest quality diamonds and exceptional, innovative jewels and having garnered great success in the Hong Kong market, ‘NIRAV MODI’ has now launched its first boutique in Beijing, China, at The Peninsula Beijing. The ‘NIRAV MODI’ Beijing boutique is beautifully designed with a unique store concept. Outstanding features include exclusively designed panels that are inspired by the jeweller’s exclusive Mughal cut jewels, paying homage to the band’s heritage. The use of custom-made carpets, luminous golden glass, mother of pearl, and brushed silver and rose-gold tones in the décor give the boutique a feminine and luxurious feel. ‘NIRAV MODI’ takes its guests through a progressive journey with a bright and dazzling ambience at the entrance of the boutique, to a warmer atmosphere in its VIP rooms—creating an immersive experience of evolution. The boutique also exhibits handmade paintings, gold leaf décors and elaborate details, highlighting the jeweller’s craftsmanship in its jewels through its innovative store concept. This beautiful space creates the perfect ambience to browse the extensive range of ‘NIRAV MODI’ jewellery. The fine jewellery collections that will be displayed at the Beijing boutique include the brand’s iconic Embrace Collection, which features unique stretchable diamond bangles and rings; the Jasmine Collection, which features jewels with a proprietary diamond cut exclusive to the brand; and the Celestial Collection, featuring jewels with solitaire diamonds uniquely set in a diamond halo. Customers may also browse the Bridal Collections and the brand’s exquisite high jewellery collections at the boutique. Special jewels at the boutique will include the Spring Delight Necklace and earrings worn by Zhang Ziyi at the Hong Kong grand opening event. This opening showcases the significance of the China market for the renowned Asian jeweller, symbolises the success of their global expansion and celebrates the brand’s position as being amongst the luxury world’s crème de la crème.