Marwar - - Contents - Com­piled by Joseph Rozario

Mar­wari in­dus­tri­al­ists of the past are re­mem­bered and revered as the found­ing fa­thers of Mar­wari en­ter­prise. Sadly, there has been a di­lu­tion of these old val­ues among to­day’s Mar­waris. Is this trend likely ad­versely af­fect the future of Mar­wari en­ter­prise? MAR­WAR finds out.

Mar­wari in­dus­tri­al­ists of the past are re­mem­bered and revered for their iron will, ded­i­ca­tion and tenac­ity in build­ing busi­ness em­pires that are seen as the foun­da­tions of Mar­wari en­ter­prise. Sadly, not only has there been a di­lu­tion of these old val­ues, but there also is a per­ceived dis­en­chant­ment for them among to­day’s Mar­waris. Is this trend likely to have an ad­verse ef­fect on the future of Mar­wari en­ter­prise?

MAR­WAR finds out how Mar­waris feels about this trend from em­i­nent mem­bers of the com­mu­nity.

STUTI JALAN SUREKHA Man­ag­ing Di­rec­tor, Crosshairs Com­mu­ni­ca­tion

I don’t think this view holds true for the ma­jor­ity of Mar­waris. The new gen­er­a­tion is not only gifted with the quin­tes­sen­tial Mar­wari en­tre­pre­neur­ial in­sight, but also has evolved in terms of busi­ness acu­men, thanks to the grow­ing interest in pur­su­ing higher ed­u­ca­tion and em­brac­ing ad­vanced tech­nol­ogy. They also have been ap­ply­ing their learn­ings to tra­di­tional busi­ness prac­tices and mak­ing a name for them­selves. When I started my PR rm, I was just . I built it with will, ded­i­ca­tion and tenac­ity. I had to shift base, moved from Mumbai to Delhi af­ter mar­riage, and in due course faced umpteen chal­lenges. But I didn’t let dis­ap­point­ments dampen my spirit and grad­u­ally turned op­por­tu­ni­ties into vic­to­ries with sheer per­se­ver­ance and hard work. To­day, many Mar­wari women are tak­ing steps to come out of their hus­bands’ shad­ows and mak­ing a mean­ing­ful con­tri­bu­tion to so­ci­ety. Men are also in­tro­duc­ing their women to the busi­ness. This pos­i­tive trend is de nitely gain­ing mo­men­tum.

MITESH LODHA Founder, Mitesh Lodha La­bel

Mar­waris are known for hav­ing been gutsy traders, money lenders and busi­ness­men with good in­ter­ests. Mar­waris are cul­tur­ally rooted and very fam­ily ori­ented peo­ple. For them, the or­gan­i­sa­tions that they build are like ex­tended fam­i­lies, and they take pride in run­ning them pro­fes­sion­ally. They have built com­pa­nies which are cul­tur­ally strong and eth­i­cally sound. They have al­ways re­lied on their in­stincts and fam­ily val­ues to make their or­gan­i­sa­tions work. In our times, we have busi­ness­men like Kishore Biyani, who is known for ex­pan­sion of re­tail and the Bansals of Flip­kart who have made mod­ern-day trade work. Also there are the Lodha Builders, who have changed the way the real es­tate sec­tor had been work­ing. So it’s ba­si­cally the core val­ues of cul­ture and re­la­tion­ships that have kept Mar­wari trade and busi­ness work­ing.

REESHAB AGAR­WAL Man­ag­ing Di­rec­tor, Stel­lar Fur­nish­ings

Mar­waris hail from a place known as Mar­war, which was a princely state in south-west Ra­jasthan, famed for its harsh cli­matic con­di­tions. This is per­haps why Mar­waris are so iron-willed. For years and years Mar­waris have been known for their busi­ness and en­tre­pre­neur­ial skills and they have car­ried this tag with them with strong will and courage. But as the days go by, cul­ture is tak­ing its own shape. With the in­tro­duc­tion of var­i­ous tech­nolo­gies, en­trepreur­ship is tak­ing a quan­tum leap. Peo­ple are not only be­com­ing tech­no­log­i­cally sharp but also are pro­mot­ing new ideas in their busi­nesses. They are giving the best of ed­u­ca­tion to their kids which was not so be­fore. They also are ed­u­cat­ing them­selves and im­ple­ment­ing new ideas from the out­side world in their busi­nesses. No, the cur­rent trends are not likely to have an ad­verse ef­fect, as our fam­ily cul­ture and the home at­mos­phere re­mains the same. We have en­trepreneur­ship in our blood and even if days change, the Mar­wari busi­ness em­pire will re­main the same. And it will con­tinue to add new stan­dards.

ANITA AGAR­WAL Part­ner, Sachin En­ter­prise, Minu Sa­rees

Mar­waris have been known for their high val­ues, iron will, ded­i­ca­tion and tenac­ity in build­ing busi­ness em­pires. These val­ues un­doubt­edly have un­der­gone many modi cations, de­pend­ing on their suit­abil­ity and con­ve­nience for var­i­ous peo­ple. In mod­ern times, when mod­erni­sa­tion, west­ern­i­sa­tion, in­dus­tri­al­i­sa­tion and ur­ban­i­sa­tion have im­pacted lives, these val­ues seem to have been lost. For ages, Mar­waris have been con­sid­ered dif­fer­ent, in terms of the value they have at­tached to time, re­la­tion­ships, work, etc. A lot of this is clearly be­gin­ning to change. We may be adept at man­ag­ing time and fol­low­ing pro­cesses, but, at the same time, our old val­ues have been di­luted. More­over, glob­al­i­sa­tion has led to con­tam­i­na­tion and ero­sion of the Mar­wari work cul­ture. Con­sid­er­ing the ef­fects of glob­al­i­sa­tion, it can be re­garded as a dou­ble-edged sword. To some ex­tent it has been good, as it has brought op­por­tu­nity for growth and de­vel­op­ment. On the other hand, it has signi cantly af­fected Mar­waris’ cul­ture, be­liefs and prac­tices. How­ever, these ef­fects again mainly depend on per­cep­tions and ideas of dif­fer­ent peo­ple.

SWATI JALAN Founder & CEO, Com­mu­ni­ca­tions 2.0

Known for their busi­ness acu­men, adapt­abil­ity and suc­cesses, Mar­wari busi­ness­men and their meth­ods of busi­ness are a great source of in­spi­ra­tion for both mod­ern and tra­di­tional busi­nesses. His­tor­i­cally, Mar­waris mi­grated from Ra­jasthan and spread across In­dia and now the world. And Mar­wari in­dus­tri­al­ists are re­mem­bered for their per­se­ver­ance, com­mit­ment and courage till to­day. To­day’s Mar­waris are seen to di­lute these old val­ues, and Mar­wari youth seem to have been bam­boo­zled by West­ern val­ues which seem un­suit­able for our so­ci­ety. The young gen­er­a­tion, how­ever, gives more im­por­tance to these val­ues, as they al­low free­dom, ex­i­bil­ity, self-pro­mo­tion, new­ness and self-con dence. Old-age qual­i­ties like sup­port, guid­ance and co­op­er­a­tion are di­min­ish­ing at a fast pace now. Given its com­plex so­cio­cul­tural en­vi­ron­ment and eco­nomic su­pe­ri­or­ity, Mar­wari so­ci­ety needs to skil­fully nav­i­gate through these unique chal­lenges. But in chal­lenges lie op­por­tu­ni­ties such as fo­cused gov­ern­ment poli­cies, quickly ris­ing in­vestor interest and raw en­tre­pre­neur­ial en­ergy that are wait­ing to be un­leashed, and this has led Mar­waris to take these chal­lenges head-on. The sun is in­deed ris­ing here!

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