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Micetalk - - READER’S PAGE - Deepa Sethi

In­dia holds enor­mous po­ten­tial for the MICE in­dus­try. Al­though, In­dia’s MICE in­dus­try is still very much in its growth stage, we are wit­ness­ing the de­vel­op­ment of new des­ti­na­tions within the coun­try. Tier II cities are also de­vel­op­ing very quickly, tak­ing away pieces of the MICE busi­ness from metro cities such as Mum­bai and Delhi. New ho­tels open­ing with MICE fa­cil­i­ties are also sup­port­ing this growth. In­dia is also show­ing an in­crease in out­bound busi­ness. New long-haul des­ti­na­tions like Brazil, Chile, Aus­tralia, New Zealand and the US are at­tract­ing a lot of in­ter­est. Europe and the Mid­dle East are wel­com­ing MICE groups from In­dia. Ear­lier, Canada was syn­ony­mous only with Toronto and Van­cou­ver. People now want to go to Al­berta and Alaska as well. Brazil, mainly São Paulo, has be­gun to at­tract MICE move­ment from In­dia. It has state-of-the-art con­ven­tion fa­cil­i­ties, mod­ern ho­tels, cui­sine to suit In­dian taste buds and a lot of ex­cit­ing ac­tiv­i­ties for in­cen­tive move­ments and to com­ple­ment a tough day of busi­ness meet­ings and sem­i­nars. His­tor­i­cal des­ti­na­tions hold a new fas­ci­na­tion for MICE groups. Jerusalem, which used to cater to high pro­file pres­i­den­tial meets has now opened its doors to MICE. Athens is an­other such city with cul­tural at­trac­tions, nat­u­ral beauty and mod­ern ameni­ties that go hand in hand to make it a per­fect MICE des­ti­na­tion. We recog­nise that group move­ments are a chal­leng­ing busi­ness. To sup­port the or­gan­is­ers we bring to you our con­ver­sa­tion with in­dus­try ex­perts on has­sle-free group check-ins. We also spoke to many na­tional tourism of­fices to gather what their gov­ern­ments are do­ing to at­tract MICE to their coun­tries. And, make your life easy while you travel - with must-carry apps for your trendy smart­phones. Stay with it! Read all this and more in this edi­tion of MIC­Etalk.

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