Yours Of­fi­cially

Paul Town, Vice Pres­i­dent - Rev­enue Man­age­ment & Sales, Galaxy Ma­cau

Micetalk - - CONTENTS - Pe­den Doma Bhutia

How do you plan to po­si­tion your ho­tel in In­dia?

At the mo­ment, we are po­si­tion­ing our ho­tel as an in­te­grated re­sort (our USP) and more specif­i­cally we are tar­get­ing the In­dian mar­ket as a po­ten­tial wed­ding des­ti­na­tion. Very few ho­tels fea­ture so many fa­cil­i­ties un­der one roof - three ho­tels, 50 restaurants, a se­ries of hi-end bars, cin­ema and lots of live en­ter­tain­ment. It’s un­com­mon that this level of in­te­grated re­sort el­e­ment can ex­ist at one place - that’s how we are dif­fer­ent from the oth­ers.

In what way does Galaxy Ma­cau cater specif­i­cally to In­dian wed­dings?

We iden­tify the fact that the In­dian wed­ding event has big po­ten­tial. A typ­i­cal In­dian des­ti­na­tion wed­ding is a mul­ti­fac­eted three-day event with lots of ac­tiv­ity and en­ter­tain­ment. We have an in­te­grated re­sort where this kind of ac­tiv­ity can hap­pen all in one place. We have utilised the na­ture of the in­te­grated re­sort - 2200 rooms, three branded prop­er­ties across a mas­sive area - and po­si­tioned our in­te­grated re­sort con­cept as a des­ti­na­tion needed for the In­dian wed­ding mar­ket and cre­ated a pack­age that suits them. Where we are unique is that we are able to host the en­tire three-day wed­ding event, ac­com­mo­da­tion, cer­e­monies, etc. We even have fa­cil­i­ties for sangeet,

mehendi, jaimala, etc. For the jaimala, we pro­vide the Di­a­mond Lobby, which has a huge space. We have a mix of about four-five func­tion rooms and the restaurants. We have a pretty broad range of fa­cil­i­ties, in­clud­ing out­door fa­cil­i­ties that can also be used to host an In­dian wed­ding.

What is the growth that you ex­pect from the In­dian MICE mar­ket?

Over­all, the cor­po­rate mar­ket within In­dia has the largest po­ten­tial of growth of all In­dian mar­kets over the next ten years. We see a lot of in­vest­ment in the coun­try in in­fra­struc­ture and de­vel­op­ment. It’s a rapidly grow­ing sec­tor. Tra­di­tion­ally, the sec­tor has utilised its do­mes­tic fa­cil­i­ties. We are start­ing to see some out­bound ac­tiv­ity and some hi-end in­cen­tive groups, like part­ners and se­nior sales of­fi­cials in In­dian com­pa­nies are now go­ing abroad for their in­cen­tive ac­tiv­i­ties. What we are wit­ness­ing is that about 20-40 se­nior ex­ec­u­tives go away for two-three days to reestab­lish com­pany vi­sion, have a lit­tle bit of down­time and some en­ter­tain­ment as well. In terms of where I see the growth, it’s hard as we are just start­ing to work with this mar­ket, but it sure seems pos­i­tive.

In In­dia, Ma­cau is per­ceived as a leisure des­ti­na­tion and not a MICE des­ti­na­tion yet, but we are work­ing to change that per­cep­tion

What are the chal­lenges that you face with the In­dian MICE mar­ket?

In­dia is a bit fur­ther away from our other MICE gen­er­at­ing mar­kets. Most of our MICE clients come from Hong Kong, which is a one-hour ferry ride away. The typ­i­cal length of a MICE group’s stay is two-three days and for In­di­ans that’s not very fea­si­ble. Most of the In­dian groups club Hong Kong and Ma­cau - three days in Ma­cau and two days in Hong Kong. The dis­tance is a key chal­lenge for us. Also, in In­dia, Ma­cau is per­ceived as a leisure des­ti­na­tion and not a MICE des­ti­na­tion yet, but we are work­ing to change that per­cep­tion.

What are the in­cen­tives that you have for the MICE mar­ket?

The MICE seg­ment is still a small seg­ment for us, as most of the fo­cus is on wed­dings. How­ever, on the MICE side, we have some tai­lor-made pack­ages that we dis­trib­ute through agents in the mar­ket and there are some ad­van­tages given to the In­dian mar­ket specif­i­cally to try and stim­u­late it.

Above: Ex­te­ri­ors at Galaxy Ma­cau Left: Di­a­mond Lobby at Galaxy Ma­cau

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.