Brazil, the largest country in Latin America and the fifth largest country in the world, is fast emerging as a MICE destination on the global map. It is the host country for the FIFA World Cup in 2014 and the Olympic Games in 2016. It is also looking to focus on its business tourism facilities to boost the MICE market. MICEtalk delves into the facilities it offers for business tourism, events and incentives.
Brazil is known internationally for the Brazilian carnival, its football team and for its tourist attractions like the Corcovado Mountain, the Amazon River, the Pantanal Wetlands and the Iguazu Falls. But like its people and its culture, the country has diverse and exciting options for tourism. With a potential market of more than 180 million predominantly urban people, modern industry, stateof-the-art technology, world-class hotel infrastructure, rich gastronomy, varied entertainment and shopping facilities on offer, Brazil is now concentrating on the MICE market.
Above: Christ the Redeemer statue, Rio De Janeiro