Coun­try Talk


Micetalk - - CONTENTS -

Brazil, the largest coun­try in Latin Amer­ica and the fifth largest coun­try in the world, is fast emerg­ing as a MICE des­ti­na­tion on the global map. It is the host coun­try for the FIFA World Cup in 2014 and the Olympic Games in 2016. It is also look­ing to fo­cus on its busi­ness tourism fa­cil­i­ties to boost the MICE mar­ket. MIC­Etalk delves into the fa­cil­i­ties it of­fers for busi­ness tourism, events and in­cen­tives.

Brazil is known in­ter­na­tion­ally for the Brazil­ian car­ni­val, its foot­ball team and for its tourist at­trac­tions like the Cor­co­v­ado Moun­tain, the Ama­zon River, the Pan­tanal Wet­lands and the Iguazu Falls. But like its people and its cul­ture, the coun­try has di­verse and ex­cit­ing op­tions for tourism. With a po­ten­tial mar­ket of more than 180 mil­lion pre­dom­i­nantly ur­ban people, mod­ern in­dus­try, sta­teof-the-art tech­nol­ogy, world-class ho­tel in­fra­struc­ture, rich gas­tron­omy, var­ied en­ter­tain­ment and shop­ping fa­cil­i­ties on of­fer, Brazil is now con­cen­trat­ing on the MICE mar­ket.

Above: Christ the Redeemer statue, Rio De Janeiro


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