Canada paves the way for busi­ness trav­ellers

Canada is cel­e­brat­ing its 150th an­niver­sary of Con­fed­er­a­tion this year. Bardish Chag­ger, Min­is­ter of Small Busi­ness and Tourism in Canada and Nadir Pa­tel, High Com­mis­sioner for Canada to In­dia, talk about tap­ping busi­ness trav­ellers

Micetalk - - Contents - Kan­chan Nath

Des­ti­na­tion Canada along with Nadir Pa­tel, High Com­mis­sioner of Canada to In­dia, or­gan­ised a round ta­ble meet­ing with Bardish Chag­ger, Leader of the Gov­ern­ment in the House of Com­mons and Min­is­ter of Small Busi­ness and Tourism in Canada, for the travel trade dig­ni­taries as well as the me­dia. Dur­ing the meet, Chag­ger talked about growth op­por­tu­ni­ties and eas­ing of visa is­suance for In­di­ans trav­el­ling to Canada and Canada's MICE po­ten­tial.

EL­E­VAT­ING TOURISM

Tourism Canada's crown mar­ket­ing agency,

The coun­try boasts of 10 prov­inces, three ter­ri­to­ries, and a plethora of tourist at­trac­tions

Des­ti­na­tion Canada, has con­tin­u­ously sought mar­kets of in­ter­est, in­clud­ing In­dia, to spread aware­ness about the sig­na­ture ex­pe­ri­ences that the coun­try has to of­fer. See­ing tourism as an op­tion to in­vite more vis­i­tors, Chag­ger says, “This year is Canada's 150th birth­day, we also cel­e­brate the 35th an­niver­sary of the Cana­dian Char­ter of Rights and Free­doms. This is an op­por­tu­nity to re­ally build a stronger re­la­tion­ship be­tween In­dia and Canada. We see tourism as an eco­nomic driver and will be work­ing very closely with the high com­mis­sioner to see this ini­tia­tive through.”

The coun­try boasts of 10 prov­inces, three ter­ri­to­ries, and a plethora of tourist at­trac­tions that would bode well with any kind of trav­eller.

CON­NEC­TIONS FROM IN­DIA

Both gov­ern­ments shall leave no stone un­turned in en­sur­ing suit­able con­nec­tiv­ity. Elab­o­rat­ing fur­ther, Chag­ger says, “On July 1, 2017, Air Canada will be launch­ing an­other di­rect flight from Mum­bai to Toronto. This is to achieve a bet­ter re­sponse to the needs of In­dia.”

To fur­ther pro­mote each tourism ver­ti­cal, the min­istry will be show­cas­ing culi­nary tourism, in­dige­nous tourism, and more such seg­ments, be­side busi­ness and leisure ac­tiv­i­ties. Chag­ger says that Des­ti­na­tion Canada and her team will be work­ing closely so that peo­ple know more about them.

EN­HANC­ING BUSI­NESS TRAVEL

“There are many peo­ple who come from the busi­ness world for con­fer­ences, con­ven­tions, trade shows, and so forth. We need to en­sure that they are able to have that leisure ex­pe­ri­ence and be aware of the sig­na­ture ex­pe­ri­ences, be it a fes­ti­val, an event, a con­cert or a great restau­rant,” she says.

When it comes to ex­pe­ri­ences, Canada has seam­less op­por­tu­ni­ties, be it Capi­lano Sus­pen­sion Bridge in Van­cou­ver, edge walk of CN tower, Fogo Is­land, or the north­ern lights in Yukon. “Whether you are com­ing for leisure, fam­ily or busi­ness, we want to en­sure that we are go­ing to give you a rea­son to come,” Chag­ger says.

TAP­PING THE PO­TEN­TIAL

The re­la­tions be­tween In­dia and Canada have al­ways been alive and well, but there is more po­ten­tial that still re­mains un­tapped, feels Chag­ger. “It's a sen­ti­ment that is shared not only by Cana­di­ans, but, by In­di­ans as well. That is why we want to en­sure that we are lis­ten­ing and en­gag­ing and hav­ing those con­ver­sa­tions. It's a very im­por­tant mar­ket to me, per­son­ally as well as pro­fes­sion­ally.

When it comes to small and medium-sized busi­nesses, we start up very well and we need them to scale up and con­sider ex­pert mar­kets. In­dia is a mar­ket where we want to con­tinue to cre­ate those op­por­tu­ni­ties. Canada is a trad­ing na­tion so I know we will con­tinue to build on those op­por­tu­ni­ties. I know that it will be in the best in­ter­ests of both coun­tries.”

On July 1, 2017, Air Canada will be launch­ing an­other di­rect flight from Mum­bai to Toronto

UNITY IN DIVER­SITY

Canada's ter­rain is as di­verse as that of In­dia's, en­sur­ing that a wide range of ex­pe­ri­ences are de­liv­ered to trav­ellers. Fur­ther enun­ci­at­ing, Pa­tel says, “From hik­ing to ski­ing, from flat lands to prairies the ge­og­ra­phy is so di­verse that it can be tai­lored in ac­cor­dance with your in­ter­ests.”

IS­SU­ING VISA

Canada has al­ways been more than will­ing to wel­come In­dian guests. An ex­tremely hos­pitable coun­try, its author­i­ties have set up pro­cess­ing time­lines and sys­tems that en­sure visa pro­cess­ing is con­ve­nient and ef­fi­cient at the same time. To this, Pa­tel adds, “Over the last cou­ple of years the num­ber of ap­pli­cants and vis­i­tors has been in­creas­ing dra­mat­i­cally, with over 40 per cent in­crease year-on-year. This year those num­bers are grow­ing at a rapid pace with a com­bi­na­tion of tourism, VFRs, and busi­ness. We want peo­ple to visit and ex­plore a wide ar­ray of tourism el­e­ments in Canada. Our pro­cesses are ef­fi­cient; we ac­cept ap­pli­ca­tions on­line.”

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